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New Packages

Sailor Jerry Spiced Rum, Harley-Davidson collaborate on limited-edition bottle

American Legends pack packaged in black leather

Sailor Jerry Spiced Rum introduced a limited-edition American Legends pack, a nod to the brand’s namesake, Norman “Sailor Jerry” Collins, and Harley-Davidson. - Beverage Industry
(Image courtesy of Sailor Jerry Spiced Rum)
December 14, 2018

Sailor Jerry Spiced Rum introduced a limited-edition American Legends pack, a nod to the brand’s namesake, Norman “Sailor Jerry” Collins, and Harley-Davidson. The pack is wrapped in sleek black leather, embossed with both brand’s joint logo, and includes one 750-ml bottle of the American-made spiced rum that is blended with spices including ginger, cinnamon, clove and vanilla. The co-branded offering follows the pair’s two-year partnership and celebrates both brands’ true American spirit, the company says. The pack reflects the iconography of Norman Collins and his beloved Harley-Davidson bikes, which he was known to ride, it adds. “Norman Collins’ and Harley-Davidson’s legacies have long been rooted in Americana,” said Sailor Jerry Spiced Rum Senior Brand Manager Josh Hayes in a statement. “The American Legends bottle is a celebration of that spirit and of Norman Collins and Harley-Davidson as cultural mainstays.”

KEYWORDS: Artist Label Design beverage partnerships limited-edition packaging rum

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