Sailor Jerry Spiced Rum honors military with packaging
Limited-edition bottle commemorates service members for military appreciation month
Sailor Jerry Spiced Rum, a brand of William Grant & Sons, continues its ongoing partnership with the United Service Organizations (USO) with the release of a limited-edition commemorative bottle, in conjunction with their partnership and military appreciation month. To show support of the USO efforts, Sailor Jerry and Anchor Media are donating $150,000, adding to Sailor Jerry's total contribution of $1 million supporting the USO and other military organizations since 2016.
With a suggested retail value of $14.99, Sailor Jerry Spiced Rum's limited-edition bottle wrap exemplifies Norman "Sailor Jerry" Collins spirit and the service members’ dedication to serving our country, the company says. The partnership is special to Sailor Jerry, as it pays homage to the brand's namesake, Norman "Sailor Jerry" Collins who served in the Navy himself. Both blended and bottled in America, the limited-edition bottle is hitting the shelves before Memorial Day and will be available at national and local liquor stores across the United States all summer.
"We are honored to continue our partnership with the USO, to serve as a Force Behind the Forces and to show support to the troops who serve our country," said Josh Hayes, Sailor Jerry Spiced Rum senior brand manager, in a statement. "The limited-edition bottle wrap is a bold representation of Collins' iconic flash artwork and is a must-have collectible for any Sailor Jerry fan."
Chad Hartman, USO vice president of development and corporate alliances added: "We are thankful to continue our partnership with Sailor Jerry Spiced Rum and have been excited to see the partnership grow year after year. The Sailor Jerry team has helped us to host great events that express our appreciation for our troops and the company also helps rally other military supporters to give thanks and give back to service members and their families."