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Captain Morgan Original Spiced Rum and Cocktail Courier teamed up to celebrate summer with Sophie’s Spiced-Up Special, the winning cocktail from the Battle of the Badtenders, presented by Captain Morgan.
Relaunch paired with media partnerships across various platforms
September 8, 2020
BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.
Limited-edition bottle commemorates service members for military appreciation month
May 18, 2020
Sailor Jerry Spiced Rum, a brand of William Grant & Sons, continues its ongoing partnership with the United Service Organizations (USO) with the release of a limited-edition commemorative bottle, in conjunction with their partnership and military appreciation month. To show support of the USO efforts, Sailor Jerry and Anchor Media are donating $150,000, adding to Sailor Jerry's total contribution of $1 million supporting the USO and other military organizations since 2016.
Bottle features a retouched label in honor of Norman “Sailor Jerry” Collins
June 20, 2018
Created to honor the Father of American old school tattooing, Norman “Sailor Jerry” Collins, the redesigned bottle shows iconography and imagery that highlights the life and times of Collins, the company says.
Sailor Jerry spiced rum brand celebrated the 103rd birthday of its namesake, Norman “Sailor Jerry” Collins with tattoo giveaways in major U.S. markets on Jan. 14, 2014. The Chicago event was hosted at Emporium Arcade Bar in the city’s Wicker Park neighborhood. (Photos by Jennifer Haderspeck)
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