The Kraken Rum, a brand of Proximo Spirits, announced entering the gold spiced rum category with its new release: The Kraken Gold Spiced Rum.
“As gold spiced rum occasions are now the highest among the rum category, we are proud to introduce this new offering from The Kraken, with a flavor profile all its own,” said Lander Otegui, senior vice president of marketing at Proximo Spirits, in a statement. “We are confident that this product will be ‘The New Gold Standard’ in spiced rum thanks to its superb taste that we know matches what our consumers are looking for.”
On the nose, The Kraken Gold Spiced Rum reveals a sweet brown medley of caramel, oak, and banana bread, the company says. Flavors of molasses and dark spice fade into caramelized sugar, with a slight finish of toasted oak and vanilla, it adds.
Packaged in 750-ml bottles with a 35% ABV, The Kraken Gold Spiced Rum can be purchased nationwide for a suggested retail price of $21.99. It is also available in 1-liter and 1.75-liter bottles.