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VOSS Sparkling Water

Readers name their favorite new beverage of May

VOSS Flavored Sparkling Water finishes as No. 1
June 25, 2019
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As the summer solstice officially came and went, consumers continue to thirst for refreshing beverages. In the Readers’ Choice: New Product poll for May, Beverage Industry readers’ selected Raspberry Rose and Strawberry Ginger VOSS Flavored Sparkling Water.


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wine and spirits category Beverage Industry

How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.