rum

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ARTICLES

SelvaRey Coconut debuts campaign with Bruno Mars

July 12, 2021

Available just in time for summer, SelvaRey Coconut is being introduced by Bruno Mars and a few of his famous friends as “a party in a party when you celebrate — SelvaRey.”

Between Drinks

Post-COVID, consumers plans to return to on-premise neighborhood restaurants

Rum surges in popularity with piña colada, mojito top cocktails

Barbara Harfmann

May 20, 2021

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Post-COVID-19, experts note that the “size of the prize” opportunity in the on-premise channel are huge. When making cocktails, rum is surging in popularity as the spirit of choice in piña coladas, mojitos and Margaritas.

Kōloa Kaua'i Cacao Rum

January 21, 2021

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Kōloa Rum Co. debuted its Kōloa Kaua'i Cacao Rum in partnership with Kaua'i’s Lydgate Farms.

Kōloa Reserve Five-Year Aged Hawaiian Rum

January 14, 2021

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Kōloa Rum Co. launched the brand’s third aged rum with the debut of its single-barrel Kōloa Kaua'i Reserve Five-Year Aged Hawaiian Rum.

Saltwater Woody

January 8, 2021

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Saltwater Woody released an American craft rum made with grapefruit juice and cut to proof with saltwater.

Tanduay Double Rum

November 10, 2020

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Tanduay has released its Double Rum, 100 percent rum aged in bourbon barrels and made for sipping neat, the company says.

Appleton Estate Jamaica Rum rebrands lineup

Rum brand releases new variety to coincide with new packaging

May 14, 2020

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The release of Appleton Estate 8 Year Old coincides with a brand relaunch, featuring newly designed packaging.

Last Drop

Captain Morgan gives free Lyft rides to Gasparilla Fest-goers

April 9, 2020

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At the 2020 Gasparilla Pirate Fest, Captain Morgan came through for fest-goers by offering free Gasparilla Pirate Fest Scully VIP Hospitality tickets for up to 10 “Morgans” (anyone with the first, middle or last name of Morgan) and two members of their crew (21 or older).

RumChata Limón

February 10, 2020

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RumChata, a brand of Agave Loco LLC, has combined its cream liqueur brand with a touch of lemon for the launch of RumChata Limón.

Readers name their favorite beverage of 2019

Hercules Mulligan Rum + Rye wins annual poll

February 4, 2020

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As the final wrap-up of 2019, the readers of Beverage Industry voted on their favorite new product. Compiled from the monthly winners of the Readers’ Choice: New Product of the Month poll, the voting took place Jan. 21 through Feb. 3.

IMAGE GALLERIES

How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.

Ultraviolet (UV) light is a threat to packaged products like beverages, food and consumer goods. It can affect and alter their formulation, color, taste and nutritional value, dramatically reduce shelf life and impact brand reputation.

In Beverage Industry’s annual New Product Development webinar, experts will share their insights about which trends will drive the new beverages of tomorrow.