Items Tagged with 'rum'

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RumChata Limon

RumChata Limón

February 10, 2020
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RumChata, a brand of Agave Loco LLC, has combined its cream liqueur brand with a touch of lemon for the launch of RumChata Limón.


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Hercules Mulligan Rum + Rye

Readers name their favorite beverage of 2019

Hercules Mulligan Rum + Rye wins annual poll
February 4, 2020
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As the final wrap-up of 2019, the readers of Beverage Industry voted on their favorite new product. Compiled from the monthly winners of the Readers’ Choice: New Product of the Month poll, the voting took place Jan. 21 through Feb. 3.


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Tommy Bahama Spirits

Tommy Bahama Spirits

December 16, 2019
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Coral Cay Distilling announces the launch of Tommy Bahama Spirits, coming spring 2020. The portfolio's island-inspired spirits will feature seven varieties of spirits, including a cask program.


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Hercules Mulligan Rum + Rye

Hercules Mulligan Rum + Rye

December 9, 2019
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Based on a historic recipe from the Revolutionary War era, the spirit is a 50:50 blend of Caribbean-aged rum and homegrown American rye whiskey and branded with the name of unsung Revolutionary War hero Hercules Mulligan.


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wine and spirits category Beverage Industry

How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.