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Mount Gay Rum

Mount Gay Rum unveils Master Blender Collection expression

XO The Peat Smoke Expression available for limited time
October 23, 2018
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Mount Gay Rum Distilleries, a brand of New York-based Rémy Cointreau USA, unveils the first edition of the Master Blender Collection with the launch of XO The Peat Smoke Expression. The limited-edition blend is a complex amalgamation that marries the aromas of ripe bananas and toasted notes of Mount Gay XO with the salty and smoky notes coming from peated whisky casks, the company says.


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wine and spirits category Beverage Industry

How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.