Items Tagged with 'rum'
ARTICLES
KISS enters the US spirits category with launch of premium liquors
The line of gin and rum draws inspiration from ‘The Hottest Band in the World’
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Between Drinks
Post-COVID, consumers plans to return to on-premise neighborhood restaurants
Rum surges in popularity with piña colada, mojito top cocktails
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IMAGE GALLERIES
How spirits brands are utilizing social media to tell their brand stories
While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.
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