The release of Appleton Estate 8 Year Old coincides with a brand relaunch, featuring newly designed packaging. 

RumChata, a brand of Agave Loco LLC, has combined its cream liqueur brand with a touch of lemon for the launch of RumChata Limón.

As the final wrap-up of 2019, the readers of Beverage Industry voted on their favorite new product. Compiled from the monthly winners of the Readers’ Choice: New Product of the Month poll, the voting took place Jan. 21 through Feb. 3.

Doc Pepe's Lab has released a Barrel-Finished Manhattan and an Old Fashioned blend, each of which are blended by hand, are 36 percent alcohol by volume and are available in 1.75-liter, 750-ml and 375-ml sizes.

Coral Cay Distilling announces the launch of Tommy Bahama Spirits, coming spring 2020. The portfolio's island-inspired spirits will feature seven varieties of spirits, including a cask program.

Based on a historic recipe from the Revolutionary War era, the spirit is a 50:50 blend of Caribbean-aged rum and homegrown American rye whiskey and branded with the name of unsung Revolutionary War hero Hercules Mulligan.

Twelv 31 Spirits announced the launched of Twelv 31 Velvet Berry, a white rum and vodka blended liqueur.

BACARDÍ is offering a limited-edition haunted rum bottle just in time for the creepy occasion.