The Rolling Stones, in partnership with Universal Music Group and Socio Ventures, introduced its own signature rum: Crossfire Hurricane, inspired by the opening lyric of its hit song “Jumpin’ Jack Flash.”
Social media influencer and content creator Krista Horton and husband, Bryce Horton, unveiled Horton Ready-to-Drink (RTD) Cocktails, a line of coconut rum-based canned cocktails hitting shelves across the country.
Rock n’ Roll Hall of Famer and spirits trailblazer Sammy Hagar introduced refreshed looks and enhanced formulas for two of his award-winning, top-shelf Sammy’s Beach Bar Rums: Sammy’s Beach Bar Rum Platinum and Sammy’s Beach Bar Kola Spiced Rum.
DEMON SPIRITS LLC, maker of Sinfully Smooth DEMON Spiced and DEMON TropiCoco Rum, teamed up with Kinsbrae Packaging and 17A Distillery in Las Vegas to deliver the Demon Rum Eco Bottle, made from 94% recycled paperboard. The Demon Rum Eco Bottle uses 84% less water, six times less carbon and is five times lighter than a glass bottle of the same size, the company says.