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Home » rum

Articles Tagged with ''rum''

Malibu Strawberry Kiwi Cans

Malibu launches Malibu Strawberry Kiwi Cans

Launch supported by digital, in-store promotions
February 4, 2016

Malibu, a brand of Purchase, N.Y.-based Pernod Ricard, announced the introduction of Malibu Strawberry Kiwi Cans, its newest addition to its ready-to-drink (RTD) cocktail portfolio, beginning this February. The pre-mixed cocktail combines the flavors of ripe strawberry and kiwi with a hint of Malibu Coconut and will be available packaged in single-serve cans for outdoor and on-the-go occasions throughout the spring and summer seasons, the company says. Malibu Strawberry Kiwi Cans join Malibu’s current line of flavors: Malibu Fizzy Pink Lemonade; Malibu and Pineapple; and Malibu Island Spiced & Club Soda. 


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Warbler Silver Rum

Warbler Silver Rum

January 13, 2016

R. Griesedieck Distilling Co. now offers Warbler Silver Rum, a rum that pays tribute to the company’s pre-Prohibition heritage. 


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Fair Belize 5-Year Rum

December 15, 2015

Bay Pac Beverages Inc. released its Fair Belize 5-Year Rum, which now is available in select markets. 


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Saint James releases 250th anniversary bottle

Commemorative bottling created in homage to 1765 style
September 16, 2015

This year marks the 250th anniversary of the Saint James brand, one of the oldest Rhum Agricole in the world with the plantations first producing rum in 1765, the company says.


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How spirits brands are utilizing social media to tell their brand stories

Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 10 spirits brands
September 16, 2015

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.


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Afrohead Rum

August 28, 2015

Harbour Island Rum Co. offers its Afrohead Rum in select markets in the United States. 


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Castle Brands reports financial results

Company reports 37.8 percent sales increases
August 11, 2015

New York-based Castle Brands Inc., a developer and international marketer of premium and super-premium branded spirits, reported financial results for the fiscal quarter ended June 30.


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Bacardi acquires Banks rum

Rum portfolio include Banks 5-Island Rum, Banks 7 Golden Age Blend
July 7, 2015

Bacardi Ltd., Hamilton, Bermuda, has expanded its portfolio of super-premium rums with the acquisition of Banks rum.


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2014 Beverage Innovations of the Year

Health and wellness, personalization trends encompass Beverage Industry’s list of industry-changing products
jessica Jacobsen
Jessica Jacobsen
December 12, 2014

In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.


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Blue Chair Bay Coconut Spiced Rum Cream

November 5, 2014

Imported and bottled by Fishbowl Spirits, and created and owned by country music star Kenny Chesney, Blue Chair Bay Rum introduced Coconut Spiced Rum Cream for a limited time.


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