Articles Tagged with ''rum''

Cruzan Rum, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced it is unveiling the brand’s new campaign: A Diamond in the Rum. Crafted on the island of St. Croix, the company describes Cruzan Rum as a unique and exceptional spirit — qualities typically reserved to describe diamonds — and it’s these traits that inspired the latest campaign. 

Bay Pac Beverages Inc. released its Fair Belize 5-Year Rum, which now is available in select markets. 

This year marks the 250th anniversary of the Saint James brand, one of the oldest Rhum Agricole in the world with the plantations first producing rum in 1765, the company says.

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.

Harbour Island Rum Co. offers its Afrohead Rum in select markets in the United States. 

New York-based Castle Brands Inc., a developer and international marketer of premium and super-premium branded spirits, reported financial results for the fiscal quarter ended June 30.

Bacardi Ltd., Hamilton, Bermuda, has expanded its portfolio of super-premium rums with the acquisition of Banks rum.

In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.