While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality. The study for Beverage Industry was conducted between June 1 and June 30 and evaluated 10 brands — Tito’s Vodka, Patron Tequila, Absolut Vodka, Jack Daniels, Bacardi, Captain Morgan, Ole Smoky Moonshine, Fireball Cinnamon Whisky, Midnight Moon and Skinnygirl Cocktails — in the spirits category.
*click here to see the infographic.