How beer brands are using social media to connect with consumers

Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 12 beer brands

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality. The study for Beverage Industry, which was conducted between Jan. 1 and 31, evaluated 12 brands — Angry Orchard, Blue Moon, Bud Light, Mike’s Hard Lemonade, Miller Lite, Pabst Blue Ribbon, Redd’s Apple Ale, Samuel Adams, Sapporo, Sierra Nevada, Stella Artois and Woodchuck — across the domestic, imported, craft, flavored malt beverage (FMB) and hard cider beer segments.

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Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.