Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality. The study for Beverage Industry, which was conducted between Jan. 1 and 31, evaluated 12 brands — Angry Orchard, Blue Moon, Bud Light, Mike’s Hard Lemonade, Miller Lite, Pabst Blue Ribbon, Redd’s Apple Ale, Samuel Adams, Sapporo, Sierra Nevada, Stella Artois and Woodchuck — across the domestic, imported, craft, flavored malt beverage (FMB) and hard cider beer segments.
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