Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.
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Louis Glunz Beer Inc., a Chicago area beer and hard cider distributor, hosted its 20th Global Beer Expo on April 14 in Rosemont, Ill. The expo enabled attendees to meet more than 50 brewers and sample more than 200 beverages sold by the distributor. (Photos by Stephanie Cernivec)
Heineken’s Dos Equis brand partnered with RedEye Chicago to host the RedEye Masquerade Ball on Oct. 24, 2013, in Chicago. The event included masked attendees, culinary adventures and, of course, Dos Equis beer and Dos Equis cocktails. (Photos by Jennifer Haderspeck)