Items Tagged with 'imported beer'

The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame can, featuring the Football Leprechaun mark.

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of the category’s segments as super-premium domestics, non-alcohol and hard cider segments deliver positive performance.

After approximately a decade of posting dollar sales growth, the imported beer market took a turn in the later part of 2025, resulting in decline in dollar sales. 

Italian beer brand Peroni Nastro Azzurro announced a new lifestyle campaign, Here For The Nastro Azzurro with Giada De Laurentiis, and limited-edition gold bottles.

Japanese beer brand Sapporo and action-adventure game Ghost of Yōtei’s limited-time package is now available.  

AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services.

Paulaner USA, the U.S. importer of the renowned Paulaner Brewery, introduced the Paulaner Oktoberfest Bier 5-Liter Mini Keg. 

Tsingtao announced the launch of its Premium Lager in a new 24-ounce can. The new size offers a variety of occasions where consumers want more volume and convenience.

In a conversation with Beverage Industry, Ed Brown, Partner at law firm Burr & Forman with the Beverage Services practice, discussed what impact tariffs could have on business operations in the United States, as well as what wholesalers, manufacturers, and retailers can expect when tariffs begin to roll out. 

Import beer posted another strong year in 2024 with experts calling attention to the performance of Mexican beers as the driving force behind that growth; however, potential tariffs could stall that growth.