Items Tagged with 'imported beer'
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Tecate Asada Together

Tecate launches summer drinking campaign

Call-to-action invites beer drinkers to Asada Together
April 12, 2019
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Tecate, a brand of White Plains, N.Y.-based Heineken USA, is welcoming summer with carne asada and summer barbeque, for when the “food first” beer drinking occasions brings consumers together, the company says.


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Last Drop - Taylor Karg - Beverage Industry

Newcastle Brown Ale does a brand relaunch

Relaunch includes new recipe, packaging and social media
Taylor-karg-beverage-industry
Taylor Karg
March 13, 2019
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The beer manufacturers invited members of its key distribution networks as well as select trade media members from around the country to experience Newcastle Brown Ale in a brand-new way, including an updated recipe, new packaging designs and formats, and a revamped marketing strategy.
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Dos Equis Tecate Cinco de Mayo

Dos Equis, Tecate partner for Cinco de Mayo campaign

Grab Cinco by the Cervezas promotion features on- and off-premise elements
March 7, 2019
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Combining two Mexican import beer brands in one festive promotion, White Plains, N.Y.-based HEINEKEN USA’s Dos Equis and Tecate are supporting the idea that Cinco is more than a just day on the calendar; it’s a mind-set focused less on tradition and more on having fun and celebrating.


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Peroni Nastro Azzurro packaging. - Beverage Industry

Peroni announces packaging refresh

Refresh includes new designs on bottles, cans
March 5, 2019
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The refreshed bottle and glassware feature sleek and stylish designs that draw inspiration from Peroni’s rich history and updates its iconic elements, the company says.
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Heineken 0.0

Heineken 0.0

January 11, 2019
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Heineken announced the launch of its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle, the company says.


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Heineken 0.0

Heineken 0.0 hits the US market

Alcohol-free malt beverage developed shifting consumer tastes
January 3, 2019
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Heineken USA, White Plains, N.Y., is launching its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle.


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IMAGE GALLERIES

Beer Brands and Social Media Infographic

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

Hirter Radler herb soda

Louis Glunz Beer Inc. Global Beer Expo

Louis Glunz Beer Inc., a Chicago area beer and hard cider distributor, hosted its 20th Global Beer Expo on April 14 in Rosemont, Ill. The expo enabled attendees to meet more than 50 brewers and sample more than 200 beverages sold by the distributor. (Photos by Stephanie Cernivec)

Related: Wholesaler of the Year: Louis Glunz Beer Inc.

RedEye Masquerade Ball

A Most Interesting Masquerade by Dos Equis

Heineken’s Dos Equis brand partnered with RedEye Chicago to host the RedEye Masquerade Ball on Oct. 24, 2013, in Chicago. The event included masked attendees, culinary adventures and, of course, Dos Equis beer and Dos Equis cocktails. (Photos by Jennifer Haderspeck)