To capitalize on the growing can market, Japanese brewer Asahi debuted a brand new 25.4-ounce can for its Asahi Super Dry. 

Labatt Blue and Labatt Blue Light recently rolled out new recycled and photodegradable green plastic carrier rings: Hi-Cone RingCycles.

Graphic Packaging International partnered with Estrella Damm to replace its plastic shrinkwrap packaging, equivalent to 99 tons annually, with paperboard alternatives on its multipack cans.

Red Stripe is celebrating an extended Good Vibes Summer with an immersive, consumer-centric summer promotion. 

Heineken has put new focus behind its Heineken Minis, available in 7-ounce bottles and 8.5-ounce cans. 

Hitting the shelves this year, Dos Equis introduced its Lime & Salt Variety 12-Pack. 

Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.

Heineken, a brand of White Plains, N.Y.-based HEINEKEN USA, is entering the fast-growing slim can market and updating the style of Heineken Original. The refreshed cans will debut with an initial March launch throughout Florida. The 12-ounce slim cans will be available in six-, 12-, 18- and 24-packs. 

Invented by German monks more than 375 years ago, Salvator Double Bock imparts a distinctively bold, robust flavor best paired with hearty meals.