In a recent blog post, advertising analytics firm Ace Metrix, El Segundo, Calif., revealed insights about the first COVID-19 related ads from Guinness, Ford and Verizon. The technology company also unveiled consumer reactions to the initial ads addressing the virus.

With warmer weather on the horizon, Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, has announced the release of limited-edition summer packaging. 

For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.

Medalla Light is celebrating its 40th anniversary by reaffirming its commitment to Puerto Rican art and culture.

Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, announced it is dethroning the OG red party cup and making summer parties a little more stylish by introducing the Red Stella Cup, it says.

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns this college football season to up the ante as the Official Beer Sponsor of the College Football Playoff.