Labatt is taking an icy trip back to the ’90s with retro cans for the 2023-2024 hockey season. This year, as a proud partner of the Pittsburgh Penguins, Labatt is highlighting the fan-favorite, throwback Penguins jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light.

This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments aid category.

Following its successful introduction to the popular ready-to-drink category last year, Dos Equis, a brand of Heineken USA, White Plains, N.Y., is expanding its product portfolio with Dos Equis Lime & Salt ZERO non-alcoholic, Dos Equis Michelada and Dos Equis Mango Margarita.

Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.

CANPACK has recently collaborated with Bavaria (ABI Colombia) on a limited edition launch of its Club Colombia beer. Through this premium brand, Bavaria aims to pay tribute to Colombia's rich and diverse heritage, it says. 

Labatt Blue Light recently introduced its fruity take on non-alcoholic beer: Labatt Blue Light Non-Alc Strawberry Acai. With 75 calories, this year-round non-alcohol beer features bright notes of strawberry and popular acai. 

As consumers continue to expand their beer repertoires, experts note that Mexican imports are in the lead.

Paulaner USA, the U.S. importer of Paulaner Brewery portfolio and other premium beverage alcohol brands, announced the release of its Paulaner Münchner Lager now available in a new 12-pack. 

This holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading cheer over holiday beers by offering consumers a chance to win a lifetime supply of Heineken beer.