Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
BeerNew Packages

Sapporo, Ghost of Yōtei’s partner on new package

By Staff Beverage Industry
Sapporo Ghost Package
(Image courtesy of SAPPORO U.S.A.)
September 25, 2025

Sapporo and Ghost of Yōtei’s limited-time package is now available.  

The limited-time packages are available now across the United States. The in-game reward can be redeemed through Sapporo packaging QR code and activated as soon as the Ghost of Yōtei game launches Oct. 2 on PlayStation5. Codes will be available through March 2026. 

Ghost of Yōtei and Sapporo aim to celebrate Japanese culture and tradition. Imported beer brand Sapporo and action-adventure game Ghost of Yōtei seek to forge connections to Hokkaido, the Northern edge of Japan and home to the birthplace of Sapporo beer. Developed by Sucker Punch Productions and set 300 years after the critically acclaimed Ghost of Tsushima, Ghost of Yōtei is a standalone experience following the story of a haunted, lone mercenary named Atsu as she travels through the beautiful, rugged landscapes of Japan, the company says.  

“Beer and gaming are a perfect combination, but the synergy behind this partnership runs deeper,” said Zach Keeling, Sapporo-Stone Brewing CEO, in a statement. “Sapporo’s original brewmaster and the hero in Ghost of Yōtei both experience defiance, discovery and artistry to re-write their fates. These are inspirational stories that connect us to Japan and its remarkable history. We aim to share those stories and bring fans closer to Japan through this partnership.” 

Brian Fleming, Sucker Punch Productions’ Co-Founder & Studio Head, added: “Hokkaido’s natural beauty made it the ideal setting to tell Atsu’s tale in Ghost of Yōtei. Our teams at Sucker Punch and Sony Interactive Entertainment are passionate about bringing a sense of care and believability to our fictional narrative and depiction of real-world locations. During our reference visits to Japan, our teams enjoyed a few refreshing pints of Sapporo, so we’re very excited for the opportunity to partner with this iconic Hokkaido-based company to help us launch Ghost of Yōtei in style.” 

Sapporo’s Ghost of Yōtei packaging art features the game’s antagonists, the Yōtei Six, in the foreground of Hokkaido’s mountainous terrain. Katana swords ― like that of Sapporo’s well-known tap handle ― are a central element of gameplay and prominently displayed on the beer package. Sapporo’s iconic gold star complements the golden ginkgo tree leaves featured in the game and on package, the company says.  

The Charm of Hokkyokusei features Sapporo's iconic star logo. Hokkyokusei is the Japanese term for the North Star, which guided the brewery’s original brewmaster on his quest to Germany where he learned to brew beer, a craft he would apply back home in 1876 as Sapporo’s first brewmaster.  The charm grants players a minor chance to not consume ranged weapon ammo when equipped and can be unlocked by scanning the QR code printed on the limited-edition Sapporo packaging.  

KEYWORDS: imported beer limited-edition packaging video game packaging

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beer
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Drop Of Sunshine Wines

    Treasury Wine Estates, Hello Sunshine partner on new wine line

    See More
  • BreckenridgeWhiskey_900.jpg

    Breckenridge Distillery, Alexandrea Pangburn partner on new label

    See More
  • High Brew Cold Brew Coffee and RumChata cream liqueur have partnered to offer a limited-edition cocktail kit

    High Brew, RumChata partner in cocktail package

    See More

Related Products

See More Products
  • trends.jpg

    Trends in Beverage Packaging 1st Edition

See More Products

Related Directories

  • Krones Inc.

    Every day, millions of bottles, cans and PET containers run through a Krones line. As a supplier of complete systems, Krones provides beverage and food producers all over the world with complete processing and production lines, individual machines, IT solutions, and 24/7 aftermarket support.
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing