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BeerNew Packages

Sapporo, Ghost of Yōtei’s partner on new package

By Staff Beverage Industry
Sapporo Ghost Package
(Image courtesy of SAPPORO U.S.A.)
September 25, 2025

Sapporo and Ghost of Yōtei’s limited-time package is now available.  

The limited-time packages are available now across the United States. The in-game reward can be redeemed through Sapporo packaging QR code and activated as soon as the Ghost of Yōtei game launches Oct. 2 on PlayStation5. Codes will be available through March 2026. 

Ghost of Yōtei and Sapporo aim to celebrate Japanese culture and tradition. Imported beer brand Sapporo and action-adventure game Ghost of Yōtei seek to forge connections to Hokkaido, the Northern edge of Japan and home to the birthplace of Sapporo beer. Developed by Sucker Punch Productions and set 300 years after the critically acclaimed Ghost of Tsushima, Ghost of Yōtei is a standalone experience following the story of a haunted, lone mercenary named Atsu as she travels through the beautiful, rugged landscapes of Japan, the company says.  

“Beer and gaming are a perfect combination, but the synergy behind this partnership runs deeper,” said Zach Keeling, Sapporo-Stone Brewing CEO, in a statement. “Sapporo’s original brewmaster and the hero in Ghost of Yōtei both experience defiance, discovery and artistry to re-write their fates. These are inspirational stories that connect us to Japan and its remarkable history. We aim to share those stories and bring fans closer to Japan through this partnership.” 

Brian Fleming, Sucker Punch Productions’ Co-Founder & Studio Head, added: “Hokkaido’s natural beauty made it the ideal setting to tell Atsu’s tale in Ghost of Yōtei. Our teams at Sucker Punch and Sony Interactive Entertainment are passionate about bringing a sense of care and believability to our fictional narrative and depiction of real-world locations. During our reference visits to Japan, our teams enjoyed a few refreshing pints of Sapporo, so we’re very excited for the opportunity to partner with this iconic Hokkaido-based company to help us launch Ghost of Yōtei in style.” 

Sapporo’s Ghost of Yōtei packaging art features the game’s antagonists, the Yōtei Six, in the foreground of Hokkaido’s mountainous terrain. Katana swords ― like that of Sapporo’s well-known tap handle ― are a central element of gameplay and prominently displayed on the beer package. Sapporo’s iconic gold star complements the golden ginkgo tree leaves featured in the game and on package, the company says.  

The Charm of Hokkyokusei features Sapporo's iconic star logo. Hokkyokusei is the Japanese term for the North Star, which guided the brewery’s original brewmaster on his quest to Germany where he learned to brew beer, a craft he would apply back home in 1876 as Sapporo’s first brewmaster.  The charm grants players a minor chance to not consume ranged weapon ammo when equipped and can be unlocked by scanning the QR code printed on the limited-edition Sapporo packaging.  

KEYWORDS: imported beer limited-edition packaging video game packaging

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