Tsingtao announced the launch of its Premium Lager in a new 24-ounce can. The new, larger can delivers the same crisp, refreshing taste that fans love, now in a size for a variety of occasions where consumers want more volume and convenience, it says. 

Designed to maintain the distinctive Tsingtao can look in a larger format, the new 24-ounce can is crafted to cater to evolving consumer preferences, making it a perfect choice for concerts, picnics, gatherings and more. This expansion reflects Tsingtao’s commitment to meeting evolving consumer preferences with innovative packaging solutions.

According to Andy Glaser, CEO of Paulaner USA, Tsingtao’s exclusive importer for the U.S. market, “The introduction of our new 24-ounce can is a response to the growing demand for more convenient packaging that fits a variety of lifestyles. Whether you’re at a backyard barbecue, watching the game, or just unwinding after a long day, this new can ensures that fans can enjoy Tsingtao Premium Lager in a larger, easy-to-carry can.”

Tsingtao Premium Lager is a classic lager using a prolonged fermentation process to create a crisp, refreshing beer with a malty aroma and a well-balanced taste, according to the company. The 24-ounce can joins Tsingtao’s existing product line, offering greater flexibility for beer enthusiasts looking to savor the authentic flavors of China’s most celebrated beer, it adds.