Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. 

BACARDÍ rum expanded its premium portfolio range with the launch of a limited-edition BACARDÍ Reserva Ocho Sherry Cask Finish. 

Bacardi reworked its postponed 2020 BACARDÍ Legacy Global Final, a competition for a $5,000 grant, into a virtual final, which took place in June.

Following on the successful launch of BACARDÍ Real Rum Canned Cocktails last year, BACARDÍ Rum, a brand of Bacardi Ltd., Hamilton, Bermuda, is expanding its range of canned cocktails with three new flavors and a variety pack. The new flavors are BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch (Sunset Punch exclusively is available as part of the new variety pack).

From the rise of the "home premise" to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year. 

Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.

Bacardi USA, Coral Gables, Fla., has teamed up with Social Studies to curate a festive décor kit to fuel the fun of creative cocktailing and table setting.

This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi. 

Bacardi Ltd., Hamilton, Bermuda, is taking a stand in the fight against climate change and plastic pollution, as it unveils plans to put the world’s most sustainable spirits bottle on the shelf by 2023.