Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.

Bacardi USA, Coral Gables, Fla., has teamed up with Social Studies to curate a festive décor kit to fuel the fun of creative cocktailing and table setting.

This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi. 

Bacardi Ltd., Hamilton, Bermuda, is taking a stand in the fight against climate change and plastic pollution, as it unveils plans to put the world’s most sustainable spirits bottle on the shelf by 2023.

BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.

To encourage eCommerce sales in celebration of World Cocktail Day on May 13, Bacardi Ltd. debuted six different cocktail kits from its core brands: BACARDÍ Rum, Patrón Tequila, Grey Goose Vodka, Bombay Sapphire Gin, Dewar’s Scotch and Cazadores Tequila, in partnership with Cocktail Courier.

Bacardi Ltd., Hamilton, Bermuda, launched the hashtag #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown.

Hamilton, Bermuda-based Bacardi Ltd. Announced a shift in products at the its Cataño, Puerto Rico-based premium rum distillery to help supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19.

Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues. Strategies include menu pairings that place branded wine, beer and spirits recommendations as options on the weekly eMeals shopping list.