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Home » Keywords: » bacardi

Items Tagged with 'bacardi'

ARTICLES

Bacardi_Logo_900.jpg

Bacardi donates $100,000 to American Red Cross California relief efforts

Spirits company donates monetary contribution, in-kind donations
Staff Beverage Industry
January 16, 2025

Bacardi’s funding will support the Red Cross relief efforts on the ground across Southern California.


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Bacardi Coca-Cola RTD cocktail

The Coca-Cola Co., Bacardi Ltd. announce ready-to-drink cocktail collab

BACARDÍ Mixed with Coca-Cola RTD will be available in several markets around the world
Staff Beverage Industry
September 18, 2024

The Coca-Cola Co., Atlanta, and Bacardi Ltd., Hamilton, Bermuda, announced an agreement to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail.


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Bacardi acquires ILEGAL Mezcal

September 14, 2023

Bacardi Limited, Hamilton, Bermuda, announced the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal, a leading super premium artisanal mezcal. ILEGAL Mezcal is available in Joven, a full-bodied agave flavor with a light smoke; Reposado, aged six months in medium-charred American oak; and Añejo, aged to taste for 13 months using a combination of new and used American oak, medium char barrels. 


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TAILS Cocktails

July 11, 2023

Bacardi announced the U.S. launch of TAILS Cocktails, a new line of expertly crafted, pre-mixed cocktails that bring the high-end bar experience in-home.


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BACARDÍ Rum Mango Chile

May 17, 2023

BACARDÍ Rum announced the U.S. launch of its latest flavored rum expression: Mango Chile, capturing the sweet and spicy flavors of the Mexican fruit snack, but in a bottle, it says.


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Bacardi cuts plastic in packaging

Company set to remove plastic pourers from bottles in the Bacardi portfolio
October 24, 2022

Hamilton, Bermuda-based Bacardi announced it is cutting approximately 140 tons of single-use plastic annually by removing plastic pourers from its bottles in the U.S., Canada, Puerto Rico, Spain and Portugal. The removal has already begun, and by early next year, all 1.75-liter bottles of BACARDÍ rum – including Superior, Gold and Coconut – in the U.S., Canada and Puerto Rico will no longer contain the plastic pourer, cutting 76 tons of plastic annually, the company says.


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Bacardi releases Halloween-themed bottles

October 13, 2022

This Halloween, consumers will have an opportunity to purchase limited-edition Halloween bottles of BACARDÍ Carta Blanca and BACARDÍ Spiced. The glow-in-the-dark bottles also will include a bat design this season. 


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BACARDÍ Reserva Ocho Rye Cask Finish

September 9, 2022

BACARDÍ rum closed out National Rum Month with the launch of BACARDÍ Reserva Ocho Rye Cask Finish – the second installment in the BACARDÍ limited-edition cask finish series. 


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BACARDI Reserva Ocho Sherry Cask Finish
Beverage Beat

Beverage-makers see potential of NFT marketplace

NFT transactions up triple digits, Brandessence Market Research data shows
Jessica Jacobsen
Jessica Jacobsen
December 14, 2021
As we enter 2022, it looks as though more business operations, including the beverage market, are “trying something new” with entries into the non-fungible token (NFT) market.
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Bacardi Speakeasy holiday pack

Speakeasy Co., BACARDÍ partner for holiday gift pack

Limited-edition release only available in California market
December 3, 2021

Speakeasy Co. and BACARDÍ have announced a partnership on an exclusive holiday-themed gift pack, to include BACARDÍ Reserva Ocho and a limited-edition holiday sweater. For a limited time only, and exclusive to California, this package is the perfect gift for anyone who loves getting into the holiday spirit.


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More Articles Tagged with 'bacardi'

IMAGE GALLERIES

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How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view full-size infographic.

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