Hamilton, Bermuda-based Bacardi announced it is cutting approximately 140 tons of single-use plastic annually by removing plastic pourers from its bottles in the U.S., Canada, Puerto Rico, Spain and Portugal. The removal has already begun, and by early next year, all 1.75-liter bottles of BACARDÍ rum – including Superior, Gold and Coconut – in the U.S., Canada and Puerto Rico will no longer contain the plastic pourer, cutting 76 tons of plastic annually, the company says.

This Halloween, consumers will have an opportunity to purchase limited-edition Halloween bottles of BACARDÍ Carta Blanca and BACARDÍ Spiced. The glow-in-the-dark bottles also will include a bat design this season. 

BACARDÍ rum closed out National Rum Month with the launch of BACARDÍ Reserva Ocho Rye Cask Finish – the second installment in the BACARDÍ limited-edition cask finish series. 

Speakeasy Co. and BACARDÍ have announced a partnership on an exclusive holiday-themed gift pack, to include BACARDÍ Reserva Ocho and a limited-edition holiday sweater. For a limited time only, and exclusive to California, this package is the perfect gift for anyone who loves getting into the holiday spirit.

Bacardi announced that this holiday season its range of gift packs will contain 50% less plastic than last year.

Bombay Sapphire, a brand of Bacardi Ltd., unveiled its Bombay Sapphire Premier Cru Murcian Lemon. The new super-premium expression was created to celebrate the region of Murcia in Spain and the citrus that it produces, the company says.

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. 

BACARDÍ rum expanded its premium portfolio range with the launch of a limited-edition BACARDÍ Reserva Ocho Sherry Cask Finish. 

Bacardi reworked its postponed 2020 BACARDÍ Legacy Global Final, a competition for a $5,000 grant, into a virtual final, which took place in June.