Bacardi announced the U.S. launch of TAILS Cocktails, a new line of expertly crafted, pre-mixed cocktails that bring the high-end bar experience in-home.
Made using the Bacardi portfolio of premium brands blended with top quality ingredients, TAILS Cocktails were crafted with the host in mind allowing them to serve premium, bartender-quality cocktails that are balanced, easy to prepare, and consistently delicious, the company says.
“The trend of entertaining at home continues to grow and TAILS offers the perfect way to upgrade your at-home bar game,” said Alex Tomlin, senior vice president of marketing at Bacardi North America, in a statement. “For people who may feel they don’t have the skills, tools or time — this is an easy solution to make a perfectly balanced cocktail at home. Now, you can experience the premium flavor of a high-end cocktail crafted from scratch by simply adding ice, shaking and pouring.”
Building on its success in the European markets, TAILS Cocktails is available in three timeless varieties in select U.S. markets, the company notes. Selections will include Lime Daiquiri made with BACARDÍ rum, as well as Espresso Martini cocktail and Passion Fruit Martini cocktail, both made with ERISTOFF vodka, it says. The Pomegranate Margarita, made with CAZADORES tequila, joins the lineup later this year as an exclusive cocktail for the United States, it adds.
Each 375-ml bottle makes approximately three to four cocktails, each with 20% ABV and includes a QR code that links to a 30-second "how to" video explaining the simple serving steps. Ideas on how to up your cocktail game also are included, from garnish options to picking the ideal glassware for the occasion, it says.