Hamilton, Bermuda-based Bacardi Ltd. has committed to donating $100,000 to the American Red Cross to help those impacted by the 2025 California wildfires. The family-owned company is mobilizing pallets of water to assist first responders on the front lines as well. Separately, Bacardi is providing support to its people directly affected through relief assistance, flexible work schedules, free counseling services and more, the company says.

“As a family-owned company, we believe in coming together in times of need and hope that this contribution is part of larger efforts to rebuild homes, communities and livelihoods,” said Tony Latham, regional president Bacardi North America, in a statement. “Our hearts and compassion go out to the many who have lost so much and we want them to know they are not alone.”

Bacardi’s funding will support the Red Cross relief efforts on the ground across Southern California. More than 400 Red Crossers are on the ground providing support, and the organization is coordinating closely with local partners to provide food, shelter, emotional support and other critical aid. Red Cross has provided more than 20,000 meals, snacks and relief items for thousands of affected families.

“The American Red Cross is on the ground helping those impacted by the devastating wildfires in California,” said Anne McKeough, chief development officer at the American Red Cross, in a statement. “We are so grateful for partners like Bacardi as we work together to provide relief and hope for communities in the wake of this heartbreaking disaster.”

Corporate responsibility has always been a priority for Bacardi, the company says. Bacardi has continued to assist in times of catastrophic natural disasters, dating all the way back to its founder and BACARDÍ rum creator, Don Facundo Bacardí. Most recently, in October of last year, Bacardi donated $100,000 to support relief across five states in the United States following Hurricanes Milton and Helene.