Produced at the West Indies Rum Distillery in Barbados, Shellback Silver and Spiced Rums now are imported into the United States by Grande Antilles Cane Spirits.
Gruppo Campari, Milan, signed an agreement to acquire a majority stake in Lascelles deMercado & Co. Ltd. (LdM), a publicly traded holding company based in Kingston, Jamaica, for nearly $415 million.
To celebrate the 50th anniversary of Jamaica’s independence, Kobrand Spirits launched Appleton Estate 50-Year-Old Jamaica Rum, which blends rums that have been aged for a minimum of 50 years.
To honor the brand’s involvement and association with the sailing community, Remy Cointreau USA Inc. introduced the Mount Gay Rum Eclipse limited-edition bottle.
When the founder of Bacardi, Don Facundo Bacardí Massó, purchased the company’s first distillery in Cuba, he found a colony of fruit bats hanging from the rafters.
Package design, marketing and price point for Malibu rum were all designed with a relaxed, casual summertime occasion in mind. However, a plethora of occasions and consumer types opened the Purchase, N.Y.-based Pernod Ricard brand’s eyes to new opportunities. By diversifying its portfolio, Malibu aims to appeal to more consumers more often throughout the year.
