Rum - Articles - Page 8 | Beverage Industry

Owney’s Rum

May 31, 2018

Owney’s announced the release of its newest product, Owney’s Rum.

Kauai Reserve Three-Year Aged Hawaiian Rum

February 8, 2018

Koloa Rum Co. announced the launch of its first-ever Kauai Reserve Three-Year Aged Hawaiian Rum.

Captain Morgan Spiced Rum Beverage Industry October 2017

Captain Morgan Spiced Rum updates bottle design

Embossing, cap and label retooled to offer modern look

October 13, 2017

Captain Morgan Spiced Rum released a new bottle design. Updates were made to the embossing, cap and label to give the rum brand a modern look, the company says.

Mahesh Madhavan assumes CEO position at Bacardi

Senior leadership concurrently announced

October 2, 2017

Bacardi Ltd., Hamilton, Bermuda, announces 20-year Bacardi veteran Mahesh Madhavan takes over the chief executive leadership role effective immediately.

Keith’s Nervous Breakdown Ultra-Premium Margarita Mix, Rum Punch Mix

April 26, 2017

Keith’s Nervous Breakdown LLC announced the launch of its new brand, Keith’s Nervous Breakdown Ultra-Premium Cocktail Mixers, with the launch of its inaugural mix, Keith’s Nervous Breakdown Margarita Mix, along with Rum Punch Mix.

Mark and Digger’s Hazelnut Rum

March 8, 2017

Sugarlands Distilling Co. announced Mark and Digger’s Hazelnut Rum as the newest addition to its portfolio of spirits.

Sailor Jerry Spiced Rum releases limited-edition bottle

Bottles celebrate National Rum Day

September 15, 2016

In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says.

Lucky-Oh Horchata Specialty Spirit

August 2, 2016

Stoneyard Distillery teamed up with Lucky-Oh to introduce Lucky-Oh Horchata Specialty Spirit in retail locations across Colorado.

Cruzan Rum announces new campaign

A Diamond in the Rum features social media, digital, in-store support

February 23, 2016

Cruzan Rum, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced it is unveiling the brand’s new campaign: A Diamond in the Rum. Crafted on the island of St. Croix, the company describes Cruzan Rum as a unique and exceptional spirit — qualities typically reserved to describe diamonds — and it’s these traits that inspired the latest campaign.

Malibu launches Malibu Strawberry Kiwi Cans

Launch supported by digital, in-store promotions

February 4, 2016

Malibu, a brand of Purchase, N.Y.-based Pernod Ricard, announced the introduction of Malibu Strawberry Kiwi Cans, its newest addition to its ready-to-drink (RTD) cocktail portfolio, beginning this February. The pre-mixed cocktail combines the flavors of ripe strawberry and kiwi with a hint of Malibu Coconut and will be available packaged in single-serve cans for outdoor and on-the-go occasions throughout the spring and summer seasons, the company says. Malibu Strawberry Kiwi Cans join Malibu’s current line of flavors: Malibu Fizzy Pink Lemonade; Malibu and Pineapple; and Malibu Island Spiced & Club Soda.