The portfolio expansion not only increases the number of brands the company will represent, it further solidifies the firm’s commitment to offering customers more breadth and depth of quality spirit selections, it says.
Bottle features a retouched label in honor of Norman “Sailor Jerry” Collins
June 20, 2018
Created to honor the Father of American old school tattooing, Norman “Sailor Jerry” Collins, the redesigned bottle shows iconography and imagery that highlights the life and times of Collins, the company says.
Embossing, cap and label retooled to offer modern look
October 13, 2017
Captain Morgan Spiced Rum released a new bottle design. Updates were made to the embossing, cap and label to give the rum brand a modern look, the company says.
Keith’s Nervous Breakdown LLC announced the launch of its new brand, Keith’s Nervous Breakdown Ultra-Premium Cocktail Mixers, with the launch of its inaugural mix, Keith’s Nervous Breakdown Margarita Mix, along with Rum Punch Mix.
In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says.