Sazerac Co. purchases 19 brands from Diageo
Purchase includes spirits, beer categories
Sazerac Co. Inc., Metairie, La., announced it will be purchasing 19 brands from London-based Diageo plc, including brands across the spirits and beer categories, the company says.
The brands being purchased by Sazerac are Seagram’s V.O., Seagram’s 83, Seagram’s Five Star, Myers’s, Romana Sambuca, Yukon Jack, Booth’s, Goldschlager, Popov, Relska, The Club, Black Haus, Peligroso, Grind, Piehole, Parrot Bay, Stirrings, Scoresby and John Begg brands.
“We are delighted to acquire these iconic brands from Diageo and are looking forward to working closely with our wholesalers and customers to provide the focus to maximize the full global potential of the brands,” said Jake Wenz, chief operating officier at Sazerac, in a statement.
The sale of the brands is expected to be completed by early 2019. Details of the acquisition were not disclosed.