On The Rocks Premium Cocktails unveiled its latest addition: the Blue Hawaiian, a vibrant tropical cocktail, marking the first of its limited-time offerings in 2024.
RumChata, a brand of Spirit of Gallo, introduced its RumChata Pineapple Cream, a new flavor made with RumChata’s signature premium Caribbean rum and Midwestern dairy cream.
The Rolling Stones, in partnership with Universal Music Group and Socio Ventures, introduced its own signature rum: Crossfire Hurricane, inspired by the opening lyric of its hit song “Jumpin’ Jack Flash.”