Saint James releases 250th anniversary bottle
Commemorative bottling created in homage to 1765 style
This year marks the 250th anniversary of the Saint James brand, one of the oldest Rhum Agricole in the world with the plantations first producing rum in 1765, the company says. To celebrate this milestone, Saint James created a special commemorative bottling aptly named Saint James Cuvée 1765. The commemorative bottle is a blend created in homage to the original 1765 style. During the week of July 6-12, which traditionally marks the end of the sugar harvest, the company celebrated the 250th anniversary with celebrations in Martinique. The program included distillery tours, masterclasses and tastings, and a live show culminating in the release of a commemorative limited-edition 250th anniversary carafe: an ultra-premium blend of six of the best Saint James vintages, including the 1885, presented in a glass flagon with embossed metal neck. To pay full tribute to Saint James’ history, other festivities will take place across the world including an anniversary party in Paris, multi-media advertising campaigns and point-of-sale promotions.