LIFEWTR and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week this September with a showcase featuring three of the newest designers breaking onto the fashion scene: Ji Won Choi, Daniel Cloke and Jamall Osterholm. Selected from CFDA’s inaugural Fashion Future Graduate Showcase in 2017, the three designers were given the opportunity to create and show their collections as part of NYFW’s Official Schedule and to have their work featured in LIFEWTR’s latest series: Diversity in Design. Additionally, each designer will have their work showcased as part of the latest LIFEWTR bottle series, which are available nationwide in four sizes: 20-ounce, 500-ml, 700-ml and 1-liter, as well as multipacks. “LIFEWTR and CFDA share a purpose to elevate emerging talent, making this a natural and tremendously successful partnership that enables us to provide a platform for creatives and to support them in ways that can help launch their careers in the industry. As we head into the second year of this partnership, together with CFDA, we have identified three incredibly talented designers whose inspirational work boldly reflects diverse perspectives and shares personal narratives,” said Olga Osminkina, vice president, Hydration & Innovation, Global Beverage Group, PepsiCo. “I am so excited for these designers to grow as professionals as part of the LIFEWTR family, starting with New York Fashion Week, and for the world to see and be inspired by their designs on our bottles.”