LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo, and Bethesda, Md.-based Marriott Hotels announced a new augmented reality (AR) collaboration that invites guests to personalize their hotel rooms with bold, colorful and visual artwork, the companies said.

Designed to motivate inspiration for travelers, hotel guests are encouraged to browse through a virtual gallery of artwork from LIFEWTR’s emerging artists and transform the walls of their guest room according to their inspiration, they say.

The experience works as follows:

  • Scan a custom bottle tag on LIFEWTR bottles found in participating Marriott hotels
  • Once prompted, open the Facebook in-app camera to begin the AR experience
  • Begin customizing rooms virtually with an AR art gallery available on mobile devices, featuring artwork from 18 LIFEWTR emerging artists
  • Choose the LIFEWTR artwork that inspires consumers to drag onto the virtual walls, or even color your their artwork for an added level of personalization
  • Consumers can share photos of their unique décor with followers across social media directly within the application

“LIFEWTR and Marriott Hotels are committed to advancing creativity and finding new and innovative ways to bring art to life,” said Stacy Taffet, vice president of water portfolio for PepsiCo, in a statement. “The collaboration allows us to take novel steps in a shared vision to provide guests a unique way to experience art and get even more art and innovation into the world via AR. LIFEWTR’s Series 7 bottles, which will be unveiled in early 2019, will further touch on this by supporting emerging creative talent who focus on art through technology.”

Matthew Carrol, vice president, global brand management for Marriott Hotels added: “We are always looking for ways to engage and inspire our guests through innovative travel offerings, from the thoughtful design of our guest rooms to the enriching experiences we create with partners like LIFEWTR. With our latest AR venture, guests can enhance their stay with us by using technology and art to spark new ways of thinking — from there, the opportunities are endless.”

Marriott Stanton South Beach will be among the first hotels to debut the new experience for guests, with more hotels being added in 2019, according to the companies.