Items Tagged with 'virtual reality'

ARTICLES

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app: “Unlock the Rickhouse.”

Beverage brands engage consumers in innovative ways

October 15, 2019

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.

Club store channel performance holds steady

Stores find new ways to enhance shopping experience

Taylor Karg

August 21, 2019

No Comments

Amid the time in retail where eCommerce seems to reign supreme, club stores actually are holding their own and showing revenue growth.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns

Taylor Karg

August 14, 2019

No Comments

As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.

Southern Glazer’s Wine & Spirits beverage display. - Beverage Industry

Category management and merchandising embrace shopper data, technology

Virtual reality, NFC point of entry for in-store and online sales

Barbara Harfmann

May 28, 2019

No Comments

To help drive sales, retailers are placing varying beverage products in coolers near cash registers to drive impulse purchases.

Last Drop - Taylor Karg - Beverage Industry

Beverage brands find unique ways to connect with consumers

Flow Alkaline Water launches interactive augmented reality feature

Taylor Karg

April 12, 2019

No Comments

Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.

Rabbit Freezable Cocktail Maker - Beverage Industry

Beverage brands work to educate consumers

January 17, 2019

No Comments

Tussock Jumper wines creates augmented reality experience for consumers, Rabbit launches a freezable cocktail mixer and S&D Coffee & Tea announced a new scholarship program.

LIFEWTR, Marriott create AR experience

Companies collaborate to inspire consumers

December 6, 2018

No Comments

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo, and Bethesda, Md.-based Marriott Hotels announced a new augmented reality (AR) collaboration that invites guests to personalize their hotel rooms with bold, colorful and visual artwork, the companies said.

Schneider Electric introduced a new augmented reality (AR) software: the EcoStruxure Augmented Operator Advisor. - Beverage Industry

Schneider Electric introduces augmented reality software

Tablet provides real-time data

September 19, 2018

No Comments

The solution brings together physical, real-life objects with virtual objects to increase operational efficiency, reduce costs and improve proactive maintenance, the company says.

Sparkling Ice Mystery Fruit Flavor - Beverage Industry

Digital marketing, social media connects consumers to beverage brands

Augmented reality enables consumer connection

Taylor Karg

August 14, 2018

No Comments

Increasing the array of channels, devices and platforms that splinter mass communication into the thousands of niche outlets, allows brands to cater to specific audiences.

California Farms Art Installation Beverage Industry

Beverage brands reach consumers where they are

Brands launch out-of-home campaigns, on-premise attractions, mobile apps

November 14, 2017

No Comments

As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.

More Articles Tagged with 'virtual reality'

Poll

Bottled Water Trends

View Results

Poll Archive

Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

See More Products

Beverage Industry Magazine

2019 October

Beverage Industry’s October issue features a cover story on our 2019 Executive of the Year, Jim Koch of the Boston Beer Co. This issue also features a category focus on bottled water and the innovations that abound in flavored, functional and sparkling waters. The issue also includes an ingredient spotlight on the beloved chocolate ingredient as well as voice-picking solutions aimed at streamlining beverage warehouses. As usual, we rounded up the latest trends in products, packaging and ingredients.

Check back throughout the month for additional content.

View More Create Account