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Home » Keywords » virtual reality

Items Tagged with 'virtual reality'

ARTICLES

Frederick Wildman and Sons
Packaging Materials

Beverage market taps into smart labeling technology

Intelligent labels further branding, security
Jess 200
Jessica Jacobsen
April 27, 2021
No Comments
Whether for enhanced branding opportunities, to protect the authenticity of a brand or to prevent counterfeiting, smart labels are increasing in usage across the beverage market.
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Barbara Harfmann, Between Drinks column
Between Drinks

Beverage companies boost revenue through virtual events

Digital marketing crucial in current business climate
Barbara h200x200
Barbara Harfmann
August 25, 2020
No Comments
As the COVID-19 shutdown continues to wreak havoc on the economy, beverage companies are getting creative when it comes to boosting revenue and connecting with consumers.
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Bardstown Bourbon Co. virtual tour

Bardstown Bourbon Co. launches virtual facility tour

Guided 360 tour of distillery offers behind-the-scenes look
July 8, 2020
No Comments

The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.


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In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Game of Thrones’ QR code bursts into life depending on whether bottle depicts Fire or Ice

Johnnie Walker releases limited-edition Scotch whiskies with AR technology
February 12, 2020
One Comment
In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.
Read More
Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app: “Unlock the Rickhouse.”

Beverage brands engage consumers in innovative ways

October 15, 2019
No Comments
Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.
Read More
Sam's Club Now - Beverage Industry

Club store channel performance holds steady

Stores find new ways to enhance shopping experience
Taylor karg beverage industry
Taylor Karg
August 21, 2019
No Comments
Amid the time in retail where eCommerce seems to reign supreme, club stores actually are holding their own and showing revenue growth.
Read More
Digital marketing trends keep beverage consumers connected.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns
Taylor karg beverage industry
Taylor Karg
August 14, 2019
One Comment
As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.
Read More
Southern Glazer’s Wine & Spirits beverage display. - Beverage Industry

Category management and merchandising embrace shopper data, technology

Virtual reality, NFC point of entry for in-store and online sales
Barbara h200x200
Barbara Harfmann
May 28, 2019
No Comments
To help drive sales, retailers are placing varying beverage products in coolers near cash registers to drive impulse purchases.
Read More
Last Drop - Taylor Karg - Beverage Industry

Beverage brands find unique ways to connect with consumers

Flow Alkaline Water launches interactive augmented reality feature
Taylor karg beverage industry
Taylor Karg
April 12, 2019
No Comments
Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.
Read More
Rabbit Freezable Cocktail Maker - Beverage Industry

Beverage brands work to educate consumers

January 17, 2019
No Comments
Tussock Jumper wines creates augmented reality experience for consumers, Rabbit launches a freezable cocktail mixer and S&D Coffee & Tea announced a new scholarship program.
Read More
More Articles Tagged with 'virtual reality'
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