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In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Game of Thrones’ QR code bursts into life depending on whether bottle depicts Fire or Ice

Johnnie Walker releases limited-edition Scotch whiskies with AR technology

February 12, 2020

In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app: “Unlock the Rickhouse.”

Beverage brands engage consumers in innovative ways

October 15, 2019

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Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.

Club store channel performance holds steady

Stores find new ways to enhance shopping experience

Taylor Karg

August 21, 2019

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Amid the time in retail where eCommerce seems to reign supreme, club stores actually are holding their own and showing revenue growth.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns

Taylor Karg

August 14, 2019

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As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.

Southern Glazer’s Wine & Spirits beverage display. - Beverage Industry

Category management and merchandising embrace shopper data, technology

Virtual reality, NFC point of entry for in-store and online sales

Barbara Harfmann

May 28, 2019

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To help drive sales, retailers are placing varying beverage products in coolers near cash registers to drive impulse purchases.

Last Drop - Taylor Karg - Beverage Industry

Beverage brands find unique ways to connect with consumers

Flow Alkaline Water launches interactive augmented reality feature

Taylor Karg

April 12, 2019

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Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.

Rabbit Freezable Cocktail Maker - Beverage Industry

Beverage brands work to educate consumers

January 17, 2019

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Tussock Jumper wines creates augmented reality experience for consumers, Rabbit launches a freezable cocktail mixer and S&D Coffee & Tea announced a new scholarship program.

LIFEWTR, Marriott create AR experience

Companies collaborate to inspire consumers

December 6, 2018

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LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo, and Bethesda, Md.-based Marriott Hotels announced a new augmented reality (AR) collaboration that invites guests to personalize their hotel rooms with bold, colorful and visual artwork, the companies said.

Schneider Electric introduced a new augmented reality (AR) software: the EcoStruxure Augmented Operator Advisor. - Beverage Industry

Schneider Electric introduces augmented reality software

Tablet provides real-time data

September 19, 2018

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The solution brings together physical, real-life objects with virtual objects to increase operational efficiency, reduce costs and improve proactive maintenance, the company says.

Sparkling Ice Mystery Fruit Flavor - Beverage Industry

Digital marketing, social media connects consumers to beverage brands

Augmented reality enables consumer connection

Taylor Karg

August 14, 2018

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Increasing the array of channels, devices and platforms that splinter mass communication into the thousands of niche outlets, allows brands to cater to specific audiences.

More Articles Tagged with 'virtual reality'

Loverboy Sparkling Hard Tea

POWERADE ULTRA and POWERADE POWER WATER

Essentia Water looks to rehydrate consumers

HEINEKEN USA released Heineken 0.0, an alcohol-free beer made with all-natural ingredients.

Consumers demand nutritious, zero-proof beverages

RumChata Limón

Events

March 17, 2020

Delivering Protein in Great Tasting, Everyday Foods

This webinar will feature an overview of a range of every day foods and review formulating techniques that will enhance the nutritional quality of these foods – particularly regarding adding protein – but also covering gluten-free and vegan approaches. We’ll cover items from breakfast, lunch and dinner – including snacks & beverages and a 100% gluten-free, vegan pizza!

April 1, 2020

State of the Beverage Industry 2020

As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

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Wine Trends

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Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 February

The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

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