LIFEWTR, a premium water brand of Purchase, N.Y.-based PepsiCo, announced it is championing Art through Technology as its seventh design series.

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo, and Bethesda, Md.-based Marriott Hotels announced a new augmented reality (AR) collaboration that invites guests to personalize their hotel rooms with bold, colorful and visual artwork, the companies said.

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced a multi-faceted global partnership with Frieze, London.

To help champion arts in education, premium bottled water brand LIFEWTR announced that it is featuring the work of three young artists on its Series 4 labels.

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced it is championing arts in education in its fourth label design series. Although arts education has a significant impact on students beyond self-expression, it is increasingly disappearing from schools, the company says. Highlighting the importance of arts education, LIFEWTR Series 4 will showcase the works of three young artists who demonstrate the impact that art has had on their lives, it adds. 

LIFEWTR, a premium bottled water brand of Purchase-N.Y.-based PepsiCo Inc. that advances creativity, art and design to serve as a source of inspiration and hydration, is partnering with the Council of Fashion Designers of America (CFDA) on a wide-ranging, multi-faceted global collaboration to help emerging fashion designers make their mark in national and international markets, the company says.