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HEINEKEN USA launches its latest Cinco de Mayo Campaign. LIFEWTR creates new campaign to bring art to schools. Stoli Vodka announces the return of its LGBTQ bartender competition.
LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo, and Bethesda, Md.-based Marriott Hotels announced a new augmented reality (AR) collaboration that invites guests to personalize their hotel rooms with bold, colorful and visual artwork, the companies said.
As consumer preferences continue to trend toward better-for-you options, industry experts are seeing the connection between consumers wanting healthy-halo beverages and the continued growth of bottled water sales.
LIFEWTR and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week this September with a showcase featuring three of the newest designers breaking onto the fashion scene.
To help champion arts in education, premium bottled water brand LIFEWTR announced that it is featuring the work of three young artists on its Series 4 labels.
LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced it is championing arts in education in its fourth label design series. Although arts education has a significant impact on students beyond self-expression, it is increasingly disappearing from schools, the company says. Highlighting the importance of arts education, LIFEWTR Series 4 will showcase the works of three young artists who demonstrate the impact that art has had on their lives, it adds.
To help advance opportunities for women in the arts, premium-bottled-water brand LIFEWTR announced it is featuring bold and abstract designs from female artists on its Series 2 bottle labels. Released in a series of three, LIFEWTR labels change several times a year and each series supports a culturally relevant theme.
LIFEWTR, a premium bottled water brand of Purchase-N.Y.-based PepsiCo Inc. that advances creativity, art and design to serve as a source of inspiration and hydration, is partnering with the Council of Fashion Designers of America (CFDA) on a wide-ranging, multi-faceted global collaboration to help emerging fashion designers make their mark in national and international markets, the company says.