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Beverage NewsBottled Water

LIFEWTR expands portfolio with Immune Support

Brand extension includes 10% of RDV of zinc

LIFEWTR Immune Support
(Image courtesy of PepsiCo)
March 24, 2021

LIFEWTR, a brand of PepsiCo, Purchase, N.Y., debuts LIFEWTR Immune Support, a new water beverage with 10 percent of the recommended daily value of zinc, aiding normal immune function. The launch marks the first product extension for the bottled water brand since its inception in 2017.

"Research has shown that consumers are increasingly prioritizing beverages with functional ingredients that support health and wellness, particularly those that aid normal immune function," said Zach Harris, vice president of the water portfolio at PepsiCo Beverages North America, in a statement. "Because we are committed to matching that demand with industry-leading innovation, we're thrilled to launch the LIFEWTR brand's first line extension, LIFEWTR Immune Support."

Since the brand's debut, LIFEWTR bottles have served as a canvas for emerging artists to showcase their creative expressions, and in turn, inspire future generations of creators.

The LIFEWTR Immune Support bottle will feature a blue cap, a key differentiator from the original LIFEWTR, as well as a code-based design from Zach Lieberman, an artist and educator at the forefront of computer graphics and human-computer innovation. The design was first introduced on the premium bottled water brand's seventh design series, Art Through Technology, in 2019.

One-liter bottles of LIFEWTR Immune Support are available at retailers nationwide.

KEYWORDS: immune health LIFEWTR

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