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Beverage NewsAlternative DrinksEnergy Drinks & Shots

ZOA expands portfolio with pre-workout supplement

ZOA+ launches exclusively with GNC

ZOA_plus_900.jpg
March 7, 2022

ZOA has expanded is healthy energy drink portfolio with a pre-workout supplement: ZOA+. Launching exclusively with GNC, ZOA+ reimagines the traditional powder-based pre-workout options with its zero sugar, 12-ounce ready-to-drink supplement packed with 200 mg of natural caffeine, while maintaining a fruit-forward flavor profile, the company says.

“GNC is the leader in pre-workouts and brands like ZOA are revolutionizing how athletes can make their workouts productive,” said Kevin Maloberti, vice president of merchandising at GNC, in a statement. “We are proud to be the first to bring ZOA+ to shelves and build on our commitment to offer products to the GNC customer that help them live well.”

The three new carbonated ZOA+ flavors ― Blackberry Acai, Mandarin Orange Grapefruit, and Pineapple Passion Fruit Punch ― feature a balance of sweetness with a combination of nitric oxide support, vitamins, antioxidants, electrolytes, and nutrients that work to promote exercise performance and focus, while supporting hydration and immunity, according to the company.

“We formulated ZOA+ to take workouts to the next level with steady energy and a focused high-performance workout,” said ZOA Founder and strength coach Dave Rienzi. “We’ve worked tirelessly to fine-tune our high-quality, health-conscious pre-workout and are looking forward to sharing it with consumers through our exclusive in-store launch with GNC.”

Developed by Rienzi; global icon and businessman Dwayne Johnson; American businesswoman Dany Garcia; and entrepreneur and investor John Shulman, ZOA first launched at GNC in March 2021 with its namesake product and currently is available in seven flavors: Original, Super Berry, Lemon Lime, Pineapple Coconut, Wild Orange, Tropical Punch and White Peach.

KEYWORDS: dietary supplements energy ingredients Ready-to-Drink (RTD)

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