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Stewart’s Enterprise Holdings Inc. announced the launch of Bounce Back post-social functional beverages. Developed and produced by biochemist co-founders Dhruv Trivedi and Vandana Vijay, Bounce Back is a post-social functional drink specifically designed to be consumed before one goes to sleep in order to replenish the nutrients depleted after a night on the town socializing, the company says.
ZOA has expanded is healthy energy drink portfolio with a pre-workout supplement: ZOA+. Launching exclusively with GNC, ZOA+ reimagines the traditional powder-based pre-workout options with its zero sugar, 12-ounce ready-to-drink supplement packed with 200 mg of natural caffeine, while maintaining a fruit-forward flavor profile, the company says.
Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts. Perrier Energize is available in three varieties — Pomegranate, Grapefruit and Tangerine — while delivering approximately the same amount of caffeine as an 8-ounce cup of coffee.
Consumer packaged goods (CPG) manufacturers are formulating with a host of functional ingredients that are designed to make the aging process less strenuous and more focused.
THINKNOO is shaking up the caffeine scene with its new individual, ready-to-use sachets containing premium powdered Colombian coffee and a blend of natural nutrients, launching under the banner “Smarter Coffee Powered by Nature.”
Having enough energy to get through the day has fueled consumer interest in the energy drinks and energy shots category, which is steadily growing, experts say.