Items Tagged with 'energy ingredients'

Following the launch of its signature lineup of herbal energy drinks, Heroot, founded by Tomas Prucha, unveiled its Herbal Tonic Shot.

Yerba Madre, formerly known as Guayakí Yerba Mate, announced the launch of Watermelody, the first seasonal release to debut under the brand’s new name and refreshed yellow can design.

Liquid I.V. announced the launch of Energy Multiplier Sugar-Free, an innovation designed for a new generation of consumers who expect more from their energy drinks. 

With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.

PHOCUS is expanding its partnership with The Vitamin Shoppe through an exclusive release of a new pineapple flavor in stores and on vitaminshoppe.com.

Loyalty from energy drink consumers have helped this market thrive, but efforts to appeal to the fitness lifestyle community and gamers is giving the category an opportunity to expand.

This year’s State of the Industry report on energy drinks notes that with increased popularity and a wide variety of products, the U.S. energy drinks market continues to show its dominance.

VivaStix, a new health-science nutrition and wellness company, announced the launch of its newest product: VivaStix Instant Energy + Electrolytes.

SkinTē announced the expansion of its wellness lineup with the launch of two new energy flavors, adding to its line of hydrating sodas.