Liquid I.V. announced the launch of Energy Multiplier Sugar-Free, an innovation designed for a new generation of consumers who expect more from their energy drinks. This hydration-first energy solution delivers a blend of natural caffeine to provide balanced energy and clinically tested key ingredients rooted in hydration science, without sugar, the crash or artificial sweeteners.

Energy Multiplier Sugar-Free is powered by LIV HYDRASCIENCE, the brand's proprietary hydration technology ― supporting hydration, physical energy, focus, mood and social stamina, featuring a two-to-one ratio of L-theanine to natural caffeine in a convenient, travel-ready stick.

Available in two vibrant, sugar-free flavors ― Strawberry Kiwi and Blackberry Lemonade ― each stick delivers 100 mg of natural caffeine, zero sugar and no artificial sweeteners or colors, five essential vitamins, and three times the electrolytes of the leading sports drink in a compact, travel-ready powdered format, the company says.

“The energy category has been stuck in the past, built on artificial highs, harsh crashes, and a 'more is more' mentality,” said Mike Keech, CEO of Liquid I.V., in a statement. “Younger consumers are looking for something better, but when they get to the shelf, they’re met with the same overly caffeinated options. In fact, our research revealed that half of Gen Z consumers feel traditional canned energy drinks leave them anxious, irritable, tired and confused. So we listened. Energy Multiplier Sugar-Free is our boldest innovation yet: a hydration-first, energy solution with science-backed ingredients that delivers what people actually want — balanced energy that tastes as good as it performs.”

In a recent study, Liquid I.V. found that 92% of Americans are seeking hydration, focus and balanced energy without the jitters. 

“We formulated Energy Multiplier Sugar-Free to address the unwanted side effects common in today's energy products,” said Sai Chaluvadi, chief R&D officer at Liquid I.V. “Our product offers a more balanced approach to energy, with clinically tested key ingredients rooted in hydration science that tastes great, without the trade-offs people have come to expect from traditional energy drinks.”

It's not just what’s inside that makes Liquid I.V.’s newest launch. Energy Multiplier Sugar-Free stick uses 93% less packaging than an aluminum canned ready-to-drink, based on an Impact Study comparing Liquid I.V. sticks and a hypothetical scenario where Liquid I.V. is sold in a liquid ready-to-drink (RTD) format. The study is limited to primary packaging only and production and sales in the United States. 

“The Liquid I.V. stick alone makes the product easier to carry, which, according to our research, nearly 70% of Americans find most appealing for an energy drink,” Keech said. “We chose not to launch a canned ready-to-drink product, which means we decided not to ship water and use less materials in primary packaging, helping to prevent additional carbon emissions during shipping.”

Energy Multiplier Sugar-Free is now available at Liquid-IV.com, Amazon and Costco and will be available across all U.S. major retailers starting on Aug. 31.