NOCCO, a no carb, branched chain amino acids (BCAA) beverage company, introduced its newest flavor: Blood Orange. 

IQBAR announced the launch of IQMIX hydration mixes, a hydration stick pack that combines three times the electrolytes found in the average sports drink with mood and clarity boosting compounds, the company says. 

Celsius Holdings Inc. has launched its newest flavor: CELSIUS Grapefruit Melon Green Tea.

Plant-based beverage innovator Napa Hills is launching a sparkling water that deliver the antioxidants of red wine, without alcohol, sugar or calories. 

Los Angeles-based Reed's Inc., the manufacturer of natural, handcrafted Virgil's Root Beer and Reed's Ginger Beer, will unveil its new Virgil's Zero Sugar product line at Natural Products Expo West, which will take place March 9-11 at the Anaheim Convention Center in Anaheim, Calif.  

Through its in-house innovation and market testing, The Coca-Cola Co. announced the August launch of Coca-Cola Zero Sugar, the reformulation and rebranding of Coca-Cola Zero. 

Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.

Blue Sky, a brand of The Coca-Cola Co., launched its latest line extension: Blue Sky Zero Sugar, a craft soda sweetened with erythritol and stevia. 

Living Essentials LLC announced the launch of 5-Hour Energy Extra Strength Apple Pie.

Red Bull USA, Santa Monica, Calif., announced the arrival of three new Red Bull Editions products.  The company is expanding the Red Bull Editions line with Red Bull Purple Edition Sugarfree, Red Bull Lime Edition Sugarfree and Red Bull Green Edition, offering Red Bull with the tastes of Açaí Berry, Limeade and Kiwi Apple, respectively, it says.