IQBAR announced the launch of IQMIX hydration mixes, a hydration stick pack that combines three times the electrolytes found in the average sports drink with mood and clarity boosting compounds, the company says. Although most leading hydration offerings center on electrolytes as their key functional ingredient, the IQMIX product layers on brain-functional compounds as well, the company notes. Each stick pack contains 250 mg of eight times-concentrated Lion’s Mane adaptogen and 750 mg of Magtein magnesium l-threonate, a clinically studied form of magnesium shown to cross the blood-brain barrier and to enhance mood, capacity for learning, memory and focus, it adds. IQMIX hydration mixes contain zero grams of sugar, 1 gram of total carbohydrates and are free of GMOs, gluten, dairy and soy. IQMIX packs come in four flavors ― Lemon Lime, Blood Orange, Peach Mango and Blueberry Pomegranate ― and are offered in flavor-specific and variety packs by visiting the company’s website.

IQBAR, Brookline, Mass.


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