XTEND, a brand of Austin, Texas-based Nutrabolt, today announced the launch of a new product in its line of hydration and recovery amino acids: XTEND Healthy Hydration.
Available in three flavors ― Lemon Lime, Strawberry Banana and Raspberry Lemonade ― XTEND Healthy Hydration is an on-the-go electrolyte supplement offering consumers a zero-sugar hydration boost that also is an excellent source of B vitamins and vitamin D. This new product delivers six key electrolytes using efficient amino acid transport to enhance hydration, it says.
XTEND Healthy Hydration marks the XTEND brand’s entry into the fast-growing premium hydration market, modernizing the category with a powder blend focused on delivering enhanced hydration without sugar or artificial sweeteners, flavors or dyes. Designed based on insights from active lifestyle consumers, XTEND Healthy Hydration sticks simply need to be added to water for consumption and are designed to be used on the move.
“We are thrilled to offer superior and healthier hydration for the on-the-go active lifestyle consumer with XTEND Healthy Hydration,” said John Herman, president of sales and marketing at Nutrabolt, in a statement. “As the leading BCAA brand in the United States, XTEND has supported athletes in their recovery for over ten years, and we believe this new product will deliver next-level hydration when consumers need it most, whether in the gym or on-the-go.”
As part of Nutrabolt’s roster of active nutrition and functional beverage brands, XTEND is committed to using science, innovation, and clinically-studied ingredients to make the best and most trusted recovery and hydration products, it says. XTEND products are powered by a mix of goal-based performance ingredients to help drive performance and enhance recovery, it adds.
XTEND and XTEND Healthy Hydration are available online at Cellucor.com/XTEND and on Amazon, as well as in-stores nationwide at Vitamin Shoppe.