Celsius Holdings Inc. released the newest flavor in its CELSIUS Originals line, Fuji Apple Pear. 

Former Red Bull UK chief executive officer (CEO) Harry Drnec is set to launch a new detox beverage line called Sober Up to help reduce the toxic effects of alcohol, boost mental clarity and help prevent hangovers, the entrepreneur says.

Living Essentials LLC, Farmington Hills, Mich., released 5-hour TEA shots, a product line that's available in a Peach Tea flavor. 

Celsius Holdings Inc. introduced CELSIUS HEAT Apple Jack’d and Celsius Heat Orangesicle. 

The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.

Celsius Holdings Inc., Boca Raton, Fla., makers of the global fitness drink CELSIUS, announced that it is adding two new flavors, Apple Jack'd and Orangesicle, to its trainer-grade CELSIUS HEAT line. This brings the CELSIUS HEAT product line to seven flavors. The thermogenic pre-workout drink packaged in 16-ounce cans is carbonated and packed with 2,000mg of L-citrulline and 300mg of caffeine. 

Like consumers during Christmas and New Year's Eve, the readers of Beverage Industry feel the love for whiskey as 73 percent of voters named Stillhouse Spiced Cherry Whiskey their favorite new beverage in Readers’ Choice: New Product of the Month poll for November.

B4, a non-caffeinated liquid dietary supplement that helps prevent the after-effects of consuming alcohol, is celebrating its one-year anniversary by releasing two new flavors with redesigned packaging.