Celsius Holdings Inc. announced the launch of its newest flavor: Tropical Vibe. The dietary supplement is a combination of starfruit and pineapple. Like all CELSIUS drinks, Tropical Vibe provides essential energy, has zero sugar, no preservatives, no artificial colors or flavors, and has seven essential vitamins. The new flavor was initially launched with 7-Eleven in the convenience channel, securing placement in more than 5,000 locations and is now rolling out to numerous other fine retailers across the country. Following the successful launch of Peach Vibe last summer, Tropical Vibe joins the Special Edition lineup with the What's your Vibe campaign that kicked off the summer with cold cans in hands and outdoor activations.
Celsius Holdings Inc., Boca Raton, Fla.
Distribution: Select markets