CELSIUS, a brand of Boca Raton, Fla.-based Celsius Holdings Inc., announced a new flavor exclusively available at participating 7-Eleven and Speedway stores. Sparkling Mango Passionfruit CELSIUS energy drink is a combination of sweet and tart for an afternoon pick-me-up, or as the ideal beverage to pair with 7-Eleven snacks, the company says.
“Our customers are currently obsessed with CELSIUS, and they’re always looking to try the latest and greatest flavor,” said Brooke Hodierne, 7-Eleven vice president of merchandising, in a statement. “We couldn’t think of a better way to surprise and delight our energy fans than to offer them exclusive access to the Sparkling Mango Passionfruit flavor. We’re excited to add this to our lineup of functional energy options and be a destination for CELSUIS customers.”
In addition to the launch, now through Feb. 22 (2/22/22), customers can pick up any two of their favorite CELSIUS flavors from participating 7-Eleven locations for just $4.25.
“We are thrilled to team up with 7-Eleven to meet our customers where they already shop and excite them with this new innovative exclusive flavor,” commented John Fieldly, President and CEO of CELSIUS Holdings Inc. “Just like 7-Eleven, we are passionate about innovation and this great tasting Sparkling Mango Passionfruit CELISUS is on-trend and we believe will not only expand our portfolio lineup but continues to appeal to a broader base of energy drink consumers seeking functional energy. We think the Sparkling Mango Passionfruit CELSIUS will do just that.”
From Jan. 31 through Feb. 6, 7-Eleven also is treating customers to one free CELSIUS Sparkling Mango Passionfruit when they order through the 7NOW delivery app from participating locations while supplies last.
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