MTN DEW, a brand of PepsiCo Inc., Purchase, N.Y., is bringing a new beverage to fans who are looking to spark their day into high gear: MTN DEW SPARK, the company says. This unique, pink colored DEW with a blast of raspberry lemonade flavor will be available exclusively at more than 2,500 Speedway locations in the North and South regions of the U.S. for a limited-time, it adds.
"MTN DEW is putting its fans in the driver's seat with this exclusive partnership with Speedway," said Umi Patel, chief marketing officer of PepsiCo North Division, in a statement. "We know that DEW Nation is always looking for fun, new flavors that can exhilarate their taste buds — especially as we enter the last few weeks of summer. That's why we're excited to bring the spark to a Speedway near you."
The MTN DEW SPARK launch is part of a yearlong platform at Speedway called Year of DEW, created to drive purchase of DEW products at Speedway, giving fans a chance to win exclusive product releases, as well as promotions and DEW surprises throughout the year.
With the launch of MTN DEW SPARK, the brand is kicking these promotions into high gear with a new Revvv Up Your DEW Den contest, it adds. Through Sept. 27, consumers can enter to win weekly grand prizes of custom MTN DEW SPARK gear, including a double ring neon wall clock or 80-quart rolling cooler. If you don't live near a Speedway, fans can enter to win by visiting www.yearofdew.com. Daily winners also will be selected to receive their very own free case of 20-ounce MTN DEW SPARK.
"We're very pleased to 'Do the Dew' in a big way this year at Speedway, and the exclusive launch of MTN DEW SPARK at our stores allows us to continue the great engagement with our customers who 'Do the Dew' as well," said Tim Griffith, Speedway's president. "We are thrilled to partner with MTN DEW to build on our outstanding, wide selection of products offered, and to continue delivering a safe, convenient, and personal shopping experience for our loyal customers."