Back by popular demand, MTN DEW, a brand of PepsiCo, released Spark. The limited-edition carbonated soft drink with a blast of raspberry lemonade flavor launched at Speedway as part of the 2020 Year of DEW campaign, giving fans a chance to score exclusive product releases, epic promotions and massive MTN DEW surprises. This year's promotion promises to make an even bigger splash, the company says. Every purchase of MTN DEW Spark products at select Speedway locations gives fans a chance to advance on the virtual racetrack, and with each lap around the track, fans gain an entry into three different prize checkpoints throughout the 11-week program until they cross the finish line.
PepsiCo, Purchase, N.Y.
Distribution: Select markets