For the 2nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.
The unofficial start to summer is underway and the readers of Beverage Industry have shown their appreciation for summer beverage offerings. In the Readers’ Choice: New Product of the Month poll for April, the readers selected MTN DEW Baja Blast as their favorite new product release.
AMC’s popular TV show “The Walking Dead” has been captivating viewers for eight seasons now. But now when family and friends gather for viewing parties, they also can imbibe with The Walking Dead Wine collection.
PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.
Introduces Mtn Dew White Label, Mtn Dew Green Label
March 31, 2017
Following the success of Mtn Dew Black Label last year, Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is creating the Mtn Dew Label Series — a line of premium sodas from Dew with unique flavors and herbal and citrus bitters. The new line of bold, yet refined, beverages now includes the citrus-flavored Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label, the company says.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.