Mountain Dew, a brand of PepsiCo Inc., Purchase, N.Y., announced that it is taking on a brand-new visual identity, reclaiming the mountain with a new logo and visual identity. The official rollout of the new visual identity will debut next summer, with packaging hitting shelves as early as May 2025.
With the countdown to summer officially on, MTN DEW wants everyone to celebrate the great outdoors by unveiling three new limited-time MTN DEW RED, WHITE & BLUE offerings.
Officially turning 20 years old, MTN DEW BAJA BLAST
is giving fans what they deserve: a full year of MTN DEW BAJA BLAST celebrations and the chance to buy the variety not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.
For the first time ever, MTN DEW has partnered with the iconic Airheads candy to infuse its Cherry flavor into the classic Halloween drink for this year’s mystery VOO-DEW flavor.
Limited-edition launch coincides with Lost Treasures of Baja Island Sweepstakes
June 7, 2022
MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, is bringing summer flavors to stores. The original MTN DEW BAJA BLAST and MTN DEW BAJA BLAST Zero Sugar are returning, and will be joined by two new tropical flavors: MTN DEW BAJA MANGO GEM and MTN DEW BAJA GOLD. Additionally, for the first time, the flavor of BAJA BLAST will be available as an energy drink with the launch of MTN DEW ENERGY BAJA BLAST.
Championship Citrus Cherry available on GameFuel.com
April 7, 2022
MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.
Contest coincides with launch to send fans to Tennessee for initial taste opportunity
February 22, 2022
The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV.
To ring in the holiday season, MTN DEW, a brand of PepsiCo, released: MTN DEW Gingerbread Snap’d, a tasty new gingerbread cookie flavored beverage, bottled with a dash of cheer to celebrate those on the naughty list, the company says.
Carbonated soft drink brand puts up $200K in MTN DEW Outdoor Grants for nonprofit organizations
November 3, 2021
MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, teamed up with Country Music duo LOCASH to reward fans for getting out in the great outdoors this fall with the DEW Outdoors Woods Or Water Getaway.
MTN DEW, a brand of PepsiCo, announced the launch of its newest flavor: MTN DEW Uproar, a berry kiwi flavor with a Dew twist, which can only be found for a limited time at Food Lion stores, the company says.