Mountain Dew, a brand of PepsiCo, is shaking things up with its latest release: Dirty Mountain Dew Cream Soda Dew, the first indulgent flavor in its portfolio to meet emerging consumer demands in the growing category, the company says. 

This new flavor mixes the iconic citrus kick of Mountain Dew with a smooth cream flavor twist, delivering a distinctive and indulgent taste, it adds.

Earlier this year, Innova Market Insights released its “Dirty Soda Trends: Global Market Overview,” which highlighted its growing popularity, particularly among young millennials and Gen Z.  

Following in the footsteps of cult classics like Mountain Dew Baja Blast and Mountain Dew Code Red, Dirty Mountain Dew reinforces the brand’s legacy of pushing flavor boundaries while staying ahead of the curve, the company says. 

The drink will make its first splash at the NACS Show in October, with national availability rolling out in early 2026.

In a statement, Mark Kirkham, chief marketing officer at PepsiCo Beverages U.S., said: “Mountain Dew has always pushed boundaries with flavors that become cultural phenomena. Dirty Mountain Dew Cream Soda, with its creamy indulgent taste, is just another example of how we leverage innovation to engage our fans. As a brand that has always embraced culture, Dirty Mountain Dew takes the dirty soda trend to a whole new level ― as only Dew can do.”