Mtn Dew is going pink with Mtn Dew Major Melon. This addition to the brand's beverage portfolio features a watermelon flavor with a DEW twist. Mtn Dew Major Melon — also available in a Zero Sugar variety — is the first permanent flavor offering in more than a decade and is available nationwide now.
"Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia," said Nicole Portwood, vice president of marketing for Mtn Dew, in a statement. "As a brand, Mtn Dew is always pushing the envelope to bring DEW Nation the next bold taste that they crave in a way only DEW can. We found watermelon to be the number one choice of flavors tested amongst our fans, and MTN DEW Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long."
Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar are available nationwide at retailers and online in 20-ounce bottles, 2-liter bottles, 12-packs of 12-ounce cans and a variety of other single and multipack sizes.