Jones Soda Co. kicked off its 25-year celebration by reuniting with skateboarder Tony Hawk and hitting the road in a fully wrapped Jones-branded RV carrying Hawk to promote the hashtag #ItsMyCraft. 

Cheerwine is thanking people for “creating cheer” this summer on social media with 11 weeks of uniquely southern prizes, rewarding those who post photos with the hashtag #CheerwineSummer.

Sprite, a brand of The Coca-Cola Co., announced two new additions to its brand portfolio with the launch of Sprite Ginger and Sprite Ginger Zero Sugar. 

Excel Bottling Co. launched the latest flavor in its pure cane sugar soda line: Moonsicle.

As consumers’ beverage choices have shifted, the carbonated soft drinks (CSD) market has taken the one of the largest hits.

Coca-Cola and Coke Zero Sugar, both brands of The Coca-Cola Co., released a new flavor variety: Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar. 

Diet Coke, a brand of The Coca-Cola Co., released two new flavors of its zero-calorie sparkling beverage: Blueberry Acai and Strawberry Guava. 

Push Beverages launched its newest flavored soda: Strawberry. 

SKI Citrus Soda, a brand of The Double Cola Co. announced the limited release of carbonated soft drink (CSD) Tropical SKI. 

Chattanooga, Tenn.-based The Double Cola Co. announced the return of Tropical SKI, a carbonated soft drink (CSD) known for its bright blue color. The limited-edition flavor will return this month in select market in the Midwest and Southeast, including Indiana, Illinois, Missouri, Ohio and Kentucky.