This Father’s Day, HARD MTN DEW is celebrating by giving consumers the chance to secure the title by offering them a chance to “adopt” a can of HARD MTN DEW. Through this process, lucky consumers will be granted the title HARD MTN Daddy.

Now through Father’s Day on June 15, consumers can complete an “adoption application” at HARDMTNDaddy.com. Once on the website, consumers will be prompted with a series of questions to “ensure the brand finds the most suitable fans to become a HARD MTN Daddy,” it says. Then, a select number of Baja Babies, which are HARD MTN DEW Baja Blast souvenir cans, will be placed with the top applicants.

Winners also will receive an “It’s a Boy Girl Can!” Start Pack with what the brand says are all the essentials needed to guide them through daddy-hood, including the following:

• An “official-ish” adoption certificate.
• $2,000 in cold hard cash, “because raising a Baja Baby isn’t cheap.”
• Baja Baby announcement plaque with height and weight details already filled in.
• HARD MTN Daddy summer gear, including a branded dad hat, golf balls, grill tools and more.
• A Baja Baby.

“We’ve seen HARD MTN DEW fans do it all with us — from weddings to retirements and everything in between,” said Erica Taylor, senior brand director for HARD MTN DEW, in a statement. “The chance to raise a can of HARD MTN DEW Baja Blast is pretty rare, but we’re certain we’ll find some incredibly deserving fans to become the world’s first HARD MTN Daddy.”

Whether it is with a Baja Baby or not, the HARD MTN DEW Baja Blast Variety Pack offers fans the perfect summer sidekick in four tropical flavors: HARD MTN DEW Baja Blast, HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Punch and HARD MTN DEW Baja Blast Mango, made with zero sugar, 100 calories and 5% alcohol, the brand says.