Mountain Dew, a brand of PepsiCo, Purchase N.Y., announced the launch of Thirst Guards to bring ice-cold refreshment directly to consumers at key lake destinations nationwide. 

Led by multi-award-winning country music superstar Cole Swindell, the campaign kicks off July 4th weekend and features on-demand delivery services and on-land takeovers to keep coolers full of Dew to deliver an energizing summer experience for adventure-seeking fans, the company says. Mountain Dew Thirst Guards program tackles summer's biggest party emergency — the empty cooler — by deploying Mountain Dew-branded Sea-Doos to bring bold, thirst-crushing refreshment directly to boaters and lake-goers at Lake of the Ozarks, Mo., it adds.

On July 5 and 6, consumers with empty coolers can text (803)-MTN-DEWS and send their location for an emergency delivery of ice-cold Mountain Dew, while supplies last.

Swindell, a long-time Mountain Dew fan, will lead the Thirst Guards, making surprise deliveries to fans near MarineMax Osage Beach at Lake of the Ozarks on Sunday, July 6. This authentic partnership comes on the heels of Swindell's new studio album, Spanish Moss, and showcases the natural connection between the country star's carefree and energetic lifestyle and the adventurous brand ethos Mountain Dew is known for, it says.

“Nothing kills the vibe faster than an empty cooler — that's why the Mountain Dew Thirst Guards are here to save the summer, keeping you stocked up and the good times rolling,” said Michael Smith, vice president of flavored CSD marketing at PepsiCo Beverages U.S., in a statement. “We've tapped one of our biggest fans, country music superstar Cole Swindell to lead the Thirst Guards and surprise fans at Lake of the Ozarks July 4th weekend with ice cold DEW, Pit Vipers and more.”

Swindell added: “I've always been a big fan of Mountain Dew, so I'm hyped to lead the Mountain Dew Thirst Guards and help keep the party going July 4th weekend. Catch me at Lake of the Ozarks filling up coolers, passing out Pit Vipers and blasting my new music — an ideal summer day.”

Beyond Lake of the Ozarks, the Thirst Guards also will take over Lake Travis, Texas, Miller Beach, Ind. and Myrtle Beach, S.C. with on-land beach stations packed with ice-cold Mountain Dew, creating an unmatched refreshment experience and keeping legendary summer excitement going all weekend long.

Adventure seekers also will spot the latest Mountain Dew Drop, the brand's limited-edition merchandise collaboration program — a pioneering partnership with Pit Viper featuring two limited-edition sunglasses colorways on the Thirst Guards. Each pair features laser-engraved Mountain Dew logo detailing and hand-applied splatter paint accents. The designs are directly inspired by the most iconic Mountain Dew flavor expressions: Classic Green representing the original Mountain Dew with refreshing, citrus-forward color cues, and Mountain Dew Baja Blast bringing tropical lime flavor and sun-faded turquoise heat, the company says.

The exclusive collection will be available for purchase while supplies last starting Wednesday, July 16 exclusively on TikTok Shop.