Mountain Dew launches limited-edition camo packaging
Packaging supports Answer Call of the Wild 360-degree campaign
Mountain Dew announced that as a part of its Answer Call of the Wild campaign, the brand released its fifth series of camouflage packaging. In partnership with Lost Camo, bottles and cans of Mountain Dew will feature a camouflage design for a limited time. The packaging also supports the 360-degree campaign effort by featuring a Call of the Wild Sweepstakes, in which consumers have the chance to win one grand-prize getaway to Montana or one of 10,000 instant-win prizes, the company says.