D.G Yuengling & Son, Inc., America's Oldest Brewery, announced the return of its limited-edition cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program — Yuengling’s year-round campaign supporting our nation’s heroes, it notes.
The Team RWB cans, emblazoned with a unique desert camouflage print and Team RWB logo, mark one of the many ways Yuengling continues to honor America's veterans. The limited-edition cans are available across the brewery’s 23-state footprint in 12-pack of 12-ounce cans and 24-packs of 12-ounce cans and single-serve 24-ounce cans until the end of the summer, available for purchase at fans' favorite stores, restaurants and bars.
New to this year’s limited-edition design, each can will feature a QR code co-branded with American country music star and official Yuengling Lager and Stars & Stripes program Brand Ambassador, Lee Brice. When scanned, the QR code will immerse consumers in a digital Stars & Stripes experience where they can watch Lee Brice’s “More Beer” music video; learn about Yuengling’s Stars & Stripes Free Summer Concert Celebration on July 9; shop in the brewery’s virtual gift shop; enter to win tickets to see Brice on tour this summer; and donate to Team RWB, it says.
“As America's Oldest Brewery, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have made tremendous sacrifices to protect our country’s freedom,” said Jennifer Yuengling, vice president of operations and sixth generation family member, in a statement. “Team RWB is an organization that shares our commitment to our nation’s heroes, and we are excited to bring back our limited-edition cans that help raise awareness and support services for America’s veterans.”
Mike Erwin, executive director of Team RWB, added: “We are fired up to partner with America's Oldest Brewery again this year. Team RWB is forging America's leading health and wellness community for veterans and the donations from Yuengling’s Stars & Stripes program and Team RWB cans empower us to enrich thousands of veterans' lives every day.”
Yuengling also recently announced the return of its annual, free summer festival highlighting the Stars & Stripes program where Team RWB cans also will be available to purchase. This year, the free concert will be headlined by Lee Brice on July 9 in Downtown Pottsville, Pa.
“I am excited to be back with Yuengling rolling out these limited-edition cans that support our friends at Team RWB,” Brice said. “I can't wait to honor our military troops with Yuengling fans at this summer's Stars & Stripes Summer Celebration — you’ll be sure to find me with a camo can in hand.”