The new 2024 cans are emblazoned with a bold new red, white and blue thematic, and both the Stars & Stripes and Team Red, White & Blue logos. These high visibility cans and packaging are just one of the many ways Yuengling values and pays tribute to the service men and women in our country, it notes.

The annual release of the special cans marks the start of summer, and the height of Yuengling’s Stars & Stripes program activity. Lee Brice, multi-Platinum selling American country music star, highly decorated songwriter, and official Brand Ambassador for Yuengling Traditional Lager, is once again headlining a free, family friendly concert celebration in Yuengling’s hometown of Pottsville Pa., on July 13. 

“As the Oldest Brewery in America, our 195th milestone is special, and we take great pride in this year's new Team RWB design on our important flagship Lager cans,” said Wendy Yuengling, chief administrative officer and sixth generation family member. “We are grateful to partner with Team Red White & Blue, an organization that shares our devotion to the men and women that have served as our nation's heroes.”

Mike Erwin, executive director of Team Red, White & Blue, added: “The Stars & Stripes cans that feature our logo is a great visibility-builder for Team RWB. We are honored to partner with Yuengling and receive their generous support through their Stars & Stripes program. Their donations enable us to enrich the lives of veterans and provide opportunities to help them build healthier lifestyles for years to come.”

Lee Brice added: “Over these past years, I’ve come to know more and more of the Team RWB members, and I continue to be impressed with their efforts in building America’s leading health and wellness community for veterans. I applaud Yuengling’s efforts to support Team Red White & Blue with these limited-edition Lager cans and look forward being part of the American pride and enjoyment that these cold Yuengling beers will bring all summer long.”