The Yuengling Co. announced a 2024 partnership with Keep Texas Beautiful (KTB), a nonprofit organization that empowers Texans to keep our communities clean and beautiful. To celebrate the second year of working together, Yuengling is donating $1 from each Yuengling Traditional Lager case sold, up to $50,000, to KTB. 

Now through March 2024, Texans can purchase Yuengling Lager in special promotional packaging on 12-pack, 12-ounce cans throughout the state. Emblazoned with the Lone Star State’s symbol, each can includes a unique QR code that, when scanned, will immerse consumers in a digital Keep Texas Beautiful experience, inclusive of details for a second annual Yuengling Beautification Day, and how to make a donation:

“We are grateful to continue our partnership with Keep Texas Beautiful, an organization that shares our devotion to enriching the communities we operate in, to deepen our relationship with Texans and keep our communities clean,” said Debbie Yuengling, sixth generation family member, D.G. Yuengling & Son Inc., in a statement.

To kick off the second year of Yuengling’s Keep Texas Beautiful campaign, the brewery will host exclusive sampling events at fans’ favorite stores, restaurants, and bars, where the limited-edition cans will be available for purchase. 

“We are honored to have Yuengling as a partner, committed to showcasing KTB through high visibility packaging and promotions,” said Suzanne Kho, executive director of Keep Texas Beautiful. “For over 50 years, we’ve pledged to make Texas a better place to live, work, and play, and this campaign helps bring our mission to life.”

As part of the campaign, Yuengling and KTB will host a community beautification event March 2nd in San Antonio to celebrate the history of Texas’ independence and inspire Texans to keep the community clean. Chris Flores, a full-time social media content creator (@eatmigos) and Yuengling Brand Ambassador, will engage with his followers throughout the campaign to promote involvement within the San Antonio region.

“The Yuengling Company has established a strong partnership with Keep Texas Beautiful and we are excited to continue the momentum,” said Pat Pikunas, general manager of The Yuengling Co. “We are proud to brew locally in the country’s largest beer market and are looking forward to advancing our work to give back to the community here in Texas.”