7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside the store, it shares.

At the core of the campaign is a simple truth: just as cars need fuel to run, drivers need the right boost to power through their day. From Big Gulp drinks to Big Bite hot dogs, Speedway offers everything consumers need to stay energized and ready for what's next.

The Speedway Fill Up campaign currently is running in select markets in 30- and 15-second TV spots, 30- and 15-second radio spots, out of home marketing, paid social, search and display and streaming audio and video. The spots also are available to view on Speedway's YouTube channel.

“We know our customers are always on the move, and sometimes they just need a moment to reset,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven Inc., in a statement. “With Fill Up, we’re reminding our customers that Speedway is more than a stop to fill your tank ― it’s a convenient pause where customers can recharge and gear up for whatever is ahead.”

In celebration of the campaign launch, Speedy Rewards members can cool down with a refreshing Big Gulp drink for just $1 at participating Speedway locations nationwide, available for a limited time through Aug. 26.