Doja Cat, LIFEWTR collaborate for digital, in-person activations

Partnership includes superstar’s limited-edition LIFEWTR labels

Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.”

Following the release of her critically acclaimed album, Doja Cat's collaboration with LIFEWTR will bring digital and in-person activations to consumers across the country that unlock exclusive access to unique experiences and items, including VIP access to her upcoming concerts next year, “Planet Her” merchandise and autographed items, her new line of BH Cosmetics makeup and her line of Bliss lights.

Through Nov. 10, consumers can enter for a chance to win these prizes by finding the Get Into My Drip augmented reality filter featured on @DojaCat's and the @LIFEWTR brand's Instagram profile pages. Transporting followers into a virtual extraterrestrial vortex, consumers who use the filter can snap a selfie, follow and tag @LIFEWTR and @DojaCat, and tag #GetIntoMyDrip #Sweepstakes to get in on the giveaway action.

For fans in Los Angeles, Doja Cat also took to Instagram to drop clues that lead SoCal locals to a larger-than-life public art mural that was on display Nov. 4 from noon to 6 p.m. PST. Featuring a futuristic female empowerment visual designed by artist Jillian Evelyn, the mural was equipped with augmented reality technology that also unlocks access to the exclusive prizes.

Fans who visited the mural were given access to Doja Cat's limited-edition LIFEWTR bottled water series, featuring three bottles with intergalactically inspired Planet Her visuals, while supplies last. The bottles will debut in the upcoming video release for her viral smash hit “Get Into It (Yuh).”

“Seeing the positive reception so far to ‘Planet Her’ has been incredible. I'm so excited to be collaborating with LIFEWTR to bring the world of ‘Planet Her’ to my fans across the country,” said Doja Cat in a statement. “I'm excited to partner with them to create experiences that make it easy for fans to win ‘Planet Her’ prizes. It's our way of saying 'thank you' to everyone who has supported me from day one.”

Since the brand's inception in 2017, LIFEWTR has been committed to supporting artists from all walks of life. From dedicated campaigns to support artists through funding and exposure, to bottled water collections that feature the unique expressions of diverse creatives, LIFEWTR continues to leverage its platform to inspire the next generation of creativity.

“Doja Cat is one of the most recognizable voices of the current generation, bringing an otherworldly energy and talent that transcends music,” said Zach Harris, vice president for the water portfolio at PepsiCo Beverages North America. "Doja Cat has made her presence known throughout the music industry for her one-of-a-kind artistry and creativity, so we at LIFEWTR are beyond thrilled to be partnering with her to help bring ‘Planet Her’ to music fans across the U.S.”

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