Doja Cat, LIFEWTR collaborate for digital, in-person activations
Partnership includes superstar’s limited-edition LIFEWTR labels
Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.”
Following the release of her critically acclaimed album, Doja Cat's collaboration with LIFEWTR will bring digital and in-person activations to consumers across the country that unlock exclusive access to unique experiences and items, including VIP access to her upcoming concerts next year, “Planet Her” merchandise and autographed items, her new line of BH Cosmetics makeup and her line of Bliss lights.