Brisk Iced Tea turns Doja Cat into Claymation icon
New version of star marks return of Brisk's classic Claymation ads
GRAMMY-award winning superstar Doja Cat is bringing her unabashed, fearless energy to a new form: clay.
Brisk Iced Tea, a brand of PepsiCo, Purchase, N.Y., has teamed up with the artist to revive its classic Claymation advertisements and encourage fans to put themselves first.
“I’m known for pushing boundaries and making the impossible reality, so I was honored to collaborate with Brisk Iced Tea and bring our creative energy to life in a way that fans have never seen me before,” Doja Cat said in a statement. “As a Brisk fan, and someone who personally loves to express my art both visually and sonically, seeing myself transformed into the iconic Claymation style was like stepping into a wild, animated dream.”
Similar to Doja Cat and Brisk fans, the iced tea brand isn’t afraid to stand out. Doja Cat brings her otherworldly vibe, an unmatched love for Brisk and even a few bars from her hit “Demons” to the animated content. The content doesn’t just lean into the nostalgia, but takes it to the next level for a new generation. Brisk proves that nothing can get between Brisk lovers and their thirst-quenching iced tea.
“Brisk has always been about celebrating bold creativity and self-expression, and with Doja Cat bringing that energy to life, we’re giving fans permission to prioritize themselves,” said Julia Raheja-Perera, general manager/vice president of the – Pepsi Lipton Partnership North America, in a statement. “We’re so excited to have her leading the charge in our return to Claymation, reigniting the nostalgia for longtime fans while engaging a whole new generation.”
Doja Cat is the first female artist to be rendered in clay for Brisk, joining the ranks of legendary artists, actors and characters immortalized in the classic stop motion animation style, which was popularized by the brand’s classic ‘90s and ‘00s ads.
In celebration of the return of Claymation, Brisk is releasing an exclusive Snapchat filter that lets consumers transform into clay versions of themselves, inspired by Doja Cat’s clay likeness.
Consumers have the chance to win the one-of-a-kind clay head Doja Cat was spotted carrying around London as well as signed figurines of the singer, commemorating the brand’s first-ever female Claymation stay by following @Brisk on Instagram and tagging a friend in the comments with #ThatsColdSweepsEntry.
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